Where the requests live
Since HARO sunset, the ecosystem split: Qwoted, Featured, Source of the Day, journalist newsletters, and X/LinkedIn threads where reporters ask for sources openly. Each is a feed of 'we need an expert quote by Thursday.'
Pick two platforms and work them daily. Consistency beats presence — most contributors quit within a month, and the feeds reward whoever's still there.
How to answer requests
Fast, specific, quotable. The reporters' inbox fills in hours; first-day responses with a ready-to-paste quote and a two-line bio win placements. Generic 'we'd love to help' replies never do.
Match requests to actual expertise. A finance founder answering a marketing query gets ignored; answering their own field gets cited.
Realistic expectations
A diligent solo contributor lands 1–4 placements a month, from local outlets up to major publications. The links are genuine editorial — the strongest class that exists — and the byline credibility compounds.
It's labor rather than spend, which makes it the perfect complement to purchased campaigns: earned tier plus volume tier, one profile.
Systems that scale it
Keep a boilerplate bio, headshot and three standing expertise blurbs ready — response time is the conversion bottleneck. Log every pitch; quote placements often come back to the same reporters.
After six months you'll have a reporter network. That network, not any single link, is the asset.
Frequently Asked Questions
Mostly free tiers with paid upgrades. The free tiers are enough to build a track record on.
Business, finance, health, tech and marketing see the most requests. Niche expertise converts especially well — specialists are what reporters actually need.
Related service
This guide connects to a package in our catalog.
Add purchased volume to your earned links