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Free tool

Backlink calculator: estimate what you need.

Answer four questions and get a starting estimate of how many backlinks to build, how to split them across editorial, contextual and foundation links, and roughly what it will cost. It is a planning tool, not a promise — but it beats guessing.

Your campaign

Adjust the sliders and the estimate updates instantly.

Estimates assume white-hat, drip-released delivery. For a brand-new site, start below the estimate and scale up.
How to read the result

Turning an estimate into a plan.

Editorial first

Point your strongest editorial guest posts at the pages you most want to rank. These carry the most weight.

Contextual for breadth

Contextual packs add volume and diversity, making the profile look natural rather than bought.

Foundation for support

Lower-authority foundation links support the wider site and are drip-released to stay safe.

Want the maths behind the estimate? Read how many backlinks you actually need on our blog.
FAQ

About the calculator.

It estimates a starting link volume from four inputs: how many competitors you are up against, how hard your keywords are, how much authority your site already has, and how many pages you want to push. It then splits that volume into editorial, contextual and foundation links and gives a rough budget.

No — it is a starting point, not a promise. Real link needs depend on your content, your competitors and how aggressively they build. Treat the number as a sensible opening campaign and adjust as you see what moves.

A natural link profile is not all editorial guest posts. Mixing a few strong editorial links with contextual placements and a foundation of lower-authority links looks organic and is safer than a single burst of one type.

Point your strongest editorial links at the pages you most want to rank — usually money or category pages — and use foundation links to support the wider site. The calculator lets you scale the estimate by the number of pages you are targeting.

Start smaller than the estimate suggests and build gradually. A brand-new site that suddenly gains hundreds of links looks unnatural. Begin with a handful of quality editorial links and a modest foundation, then scale month by month.

Yes — and it is free. Run the calculator for a rough figure, then send us your site and goals and we will recommend a specific mix of packages that fits your budget.