What are app website backlinks?
Apps live in two stores and one website — and the website is where the link equity goes. App store listings don’t carry conventional links, but your app’s landing site accumulates them, and that strength is what makes “[app name]” searches resolve to your site, your landing pages rank for category terms, and your whole app presence hold together when store algorithms shift. The app website is the durable asset; links make it a strong one.
App website backlinks is our placement service for app landing sites. The build: app directory placements — the curated app directories and discovery platforms with real users, listing your app with a link to the site; review placements — your app covered on genuine review sites and app-focused blogs; app-press coverage — launches and updates pitched to the app-review press and tech media; and audience-adjacent placements — guest content and resource inclusions in the communities your app’s users inhabit.
For apps, links feed a loop, not just rankings: placements drive installs, install velocity strengthens store rankings, store visibility drives branded search, and the website anchors it all. We build the durable half of that loop.