Why links disappear
Sites redesign, pages get pruned, editors change, domains expire. Some removal is the natural background radiation of the web — no provider can promise zero loss across years.
What a provider can control is the response: whether a removed link gets replaced, and how fast.
What a real guarantee looks like
Specifics. A defined window — 12 months is our standard. A defined remedy — free replacement inside the window. And defined monitoring — we re-check guaranteed placements at months 3, 6 and 12 rather than waiting for you to notice.
Vague promises of 'permanent' or 'lifetime' links are not guarantees. They're descriptions of intent with no remedy attached.
Questions to ask any seller
How long is the guarantee window? What exactly happens when a link drops — replacement, refund, or goodwill? Who does the monitoring — you or them? Get the answers in writing; they'll tell you more about the seller than any testimonial.
Guaranteed-live packages cost slightly more because monitoring is real labor. It's one of the more honest premiums in this market.
Frequently Asked Questions
For campaign links you're tracking monthly, yes — removed links create reporting noise and wasted budget. For cheap disposable layers, no.
Good providers replace at equal or better specification. If a seller can't promise that, the guarantee is thin.