SaaS feature pages: paced editorial links + content upgrades
Timeline: 90-day pilot, then retained monthly outreach
Challenge
A product-led SaaS site ranked for brand terms only. Competing feature pages had stronger referring domains from industry blogs and comparison roundups.
Approach
We prioritized two money URLs, mapped competitor publishers, and ran a paced mix of guest posts and niche edits on software and operations sites. Anchors stayed branded and partial-match. Landing pages received internal-link and content upgrades before outreach went live.
Outcomes
- Unique referring domains to target URLs increased steadily over 90 days
- Non-brand organic sessions grew on the two priority feature pages
- No manual actions; placements documented with live URLs in monthly reports