Content Quality
Every article written for a placement must be well-structured, clearly written, and genuinely informative for the reader. We expect correct grammar and spelling, logical flow, and a headline that accurately reflects the content.
Relevance
Content must be topically relevant both to the publishing website and to the linked page. The link must arise naturally from the subject matter — forced or off-topic insertions are rewritten or rejected.
Originality
All content must be original and written for the placement. Plagiarized, spun, or substantially duplicated content is not accepted. Where facts, data, or quotations are used, sources are credited.
Disclosure of Sponsored Attributes
Where a link carries a sponsored attribute (or nofollow, where applicable), this is disclosed as agreed with the buyer and applied correctly at publication. Disclosures are never hidden or misrepresented.
No Misleading Claims
Content must not make false or unverifiable claims — about products, results, rankings, or anything else. Superlatives and guarantees require evidence; without it, the wording is changed or removed.
Review and Revision Process
- Drafts are reviewed against these guidelines before they are submitted for publication.
- If a draft falls short, it is returned with specific revision notes.
- Revised drafts are re-checked before approval.
- Content that cannot be brought up to standard is not published, and the placement is reworked or refunded per the agreed terms.