$60 is roughly 14% below the median against the General median of $70 in our index, which is the number worth arguing about.
General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 1.2k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.
The arithmetic a buyer should see: 1,200 estimated visits a month, $60 per placement, so $50 per thousand visits for a do-follow link on a site scoring 36 DA and 30 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.
Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 36 DA domain with 1.2k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.
The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.