Mid-market at $60: the band where judgement about the site matters more than the invoice.
There is a second job these placements do that is worth naming: they make a young or thin profile look normal. A domain that acquires 37-level links from a spread of ordinary publications, in drips, over months, looks like a business that has been around. A domain that acquires forty links from aggressive networks in a fortnight looks like a campaign, and it is the pattern rather than the individual link that gets noticed.
The arithmetic a buyer should see: 1,200 estimated visits a month, $60 per placement, so $50 per thousand visits for a do-follow link on a site scoring 37 DA and 30 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.
General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 1.2k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 37 DA and 1.2k monthly visits are what the attribute is attached to.