At $35 this is a budget listing; the maths still has to work, and it works when the page is topical and the host is active.
The upside is durability: recipe and technique pages are queried forever and get linked by round-ups, so a contextual link inside a well-ranked evergreen food article compounds. Where the index shows 3.9k monthly visits on equippedcoffee.com, most of that is recipe search, and recipe search is the most stable traffic in food publishing.
Within the Food & Drink section of the index — 31 listings, 53 median DA, 4.2k median traffic, $40 median price — this placement is 12% below the median on cost and roughly 72% of the index median on audience. Listings in that section range from $20 at the cheap end, so the question is not whether $35 is high for a link, but whether it is high for this one.
Food is a category with a very high content bar and a very low tolerance for commercial insertions, because the best-performing pages are pictures and steps. A placement works when your brand is part of the ingredient list, the equipment or the sourcing story; it fails when a restaurant-supply paragraph appears inside a 14-step recipe. Choose the article shape before you choose the site.
The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.