fairmoore.co.uk: a contextual link, and whether it is worth $65

Mid-market at $65: the band where judgement about the site matters more than the invoice.

There is a second job these placements do that is worth naming: they make a young or thin profile look normal. A domain that acquires 37-level links from a spread of ordinary publications, in drips, over months, looks like a business that has been around. A domain that acquires forty links from aggressive networks in a fortnight looks like a campaign, and it is the pattern rather than the individual link that gets noticed.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 7% below the median on cost and roughly 36% of the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $65 is high for a link, but whether it is high for this one.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 2k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 37 DA and 2k monthly visits are what the attribute is attached to.

Two comparisons decide whether fairmoore.co.uk at $65 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

The arithmetic a buyer should see: 2,000 estimated visits a month, $65 per placement, so $32.50 per thousand visits for a do-follow link on a site scoring 37 DA and 38 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

fairmoore.co.uk out-ranks 25% of the index on audience size (roughly 36% of the index median) and 29% on authority. The placement costs $32.50 per thousand estimated visits, and mid-priced for a site carrying DA 30-39. Those two figures, not the DA column alone, decide whether $65 is a good trade or just a listed one.

• Agencies filling a monthly quota with links nobody will object to.
• New domains that need a plausible first set of citations before anything ambitious.
• Local and service businesses whose market has few specialist publications left.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.

Pitch angle: a comparison of two options a reader is choosing between. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Put one link in the body Exactly one, in the sentence where the article needs the source. A second link to your own domain is the most common reason a piece gets rewritten before publication.
• Keep the tone flat No superlatives, no promises about outcomes, no invented before-and-after. The style that survives editorial review in General is the style that sounds like someone reporting on their own work.
• Include one thing nobody else has A table, a chart, a worked example, a photograph you took. This is what earns the citations that make the $65 look cheap a year later.

Anchor plan for this host

• if you already have links from similar sites, vary the anchor shape entirely
• a descriptive anchor that repeats a phrase the article already uses naturally

• Editorial activity. A site with 2k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.
• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.
• Whether the exact placement URL is indexable. A 37 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.
• Ownership. Several of the listings in our index turn out to share a publisher or an ad network. Relevance does not multiply when five links come from one hand, so we check the footer, the registration and the ad slots.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on fairmoore.co.uk Publisher slots move week to week, including on 37 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for fairmoore.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

If the article you want published needs expert authorship, data or photography, that work is included; if it needs a regulated-industry review, say so early, because it changes the timeline rather than the price.

What comes with this placement

• 12-month replacement cover: if the link drops, we rebuild it.
• Link attribute verified on the published page and reported as found.
• The article itself, drafted to the host's style and edited before submission.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.

Browse the index: all 2,000 briefs · General listings · domains beginning F (92) · DA 30-39 band (892)