Guest post on fmmagazine.co.uk: the site brief

Mid-market at $70: the band where judgement about the site matters more than the invoice.

What makes a media placement behave differently from a blog placement is the traffic shape: a spike in the first 48 hours, then almost nothing, then a slow trickle that search supplies for months. That is a fine trade if you want proof your brand can be quoted; it is a poor trade if you bought the slot hoping for a permanent contextual link. Confirm the permalink will stay in the site's archive before you commit.

The arithmetic a buyer should see: 12,000 estimated visits a month, $70 per placement, so $5.83 per thousand visits for a do-follow link on a site scoring 38 DA and 34 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

News sites are the hardest place to earn a body link and the easiest place to earn a mention. Editorial staff strip links from contributions more often than any other publisher type, and the ones that survive are the links that carry a source, a figure or a document a reader might want. Build the piece around something citable and a link stops looking like a favour.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 38 DA and 12k monthly visits are what the attribute is attached to.

Two comparisons decide whether fmmagazine.co.uk at $70 is a good buy: this listing against the 88 other News & Media entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

fmmagazine.co.uk has 44 DR against an index median of 51, 12k monthly visits against a median of 5.5k, and a placement price of $70 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

fmmagazine.co.uk out-ranks 68% of the index on audience size (about 2.2× the index median) and 36% on authority. The placement costs $5.83 per thousand estimated visits, and cheaper per visit than 72% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $70 is a good trade or just a listed one.

• Brand-proof pages where a citation from a title this size is the point of the exercise.
• Launch and funding moments that benefit from a spike, not a permanent link.
• Recovery work after a penalty, when the profile needs plausible, editorial-looking citations fast.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 38 DA placement on a News & Media site is a start, not a strategy.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.

Pitch angle: a reaction piece on a regulatory or platform change your industry is currently dealing with. That is the shape we take to a News & Media audience, because it is the version the host's own editor has a reason to keep.

• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.
• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.
• Name a real author A person with a title and a bio. Anonymous contributions on News & Media sites are the first thing an editor distrusts, and the first thing a reader discounts.

Anchor plan for this host

• brand or the person's name, once, in the first third of the article
• a naked URL only where the site's style allows it, which news desks rarely do mid-paragraph

• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• What happens on removal. fmmagazine.co.uk is covered by the same 12-month replacement terms as every other listing, which means a dropped link is rebuilt and re-reported rather than argued about.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on fmmagazine.co.uk Publisher slots move week to week, including on 38 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for fmmagazine.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

If the article you want published needs expert authorship, data or photography, that work is included; if it needs a regulated-industry review, say so early, because it changes the timeline rather than the price.

What comes with this placement

• One contextual placement inside an article written for fmmagazine.co.uk's audience, not a link directory entry.
• 12-month replacement cover: if the link drops, we rebuild it.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• Live-URL verification, with a dated record of the placement.

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