fourmagazine.co.uk: what a guest post here actually buys you

At 45 DA, judge the placement on the page and the neighbours, not on the score.

Titles in this group are usually run by small teams with high volume, so turnaround depends on their queue rather than on your brief. A short, tightly edited 700-900 word contribution with one link and a named author clears desks that would reject a 2,000-word marketing essay with four.

The arithmetic a buyer should see: 40,000 estimated visits a month, $90 per placement, so $2.25 per thousand visits for a do-follow link on a site scoring 45 DA and 43 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

News sites are the hardest place to earn a body link and the easiest place to earn a mention. Editorial staff strip links from contributions more often than any other publisher type, and the ones that survive are the links that carry a source, a figure or a document a reader might want. Build the piece around something citable and a link stops looking like a favour.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 45 DA and 40k monthly visits are what the attribute is attached to.

Two comparisons decide whether fourmagazine.co.uk at $90 is a good buy: this listing against the 88 other News & Media entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

fourmagazine.co.uk has 60 DR against an index median of 51, 40k monthly visits against a median of 5.5k, and a placement price of $90 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

fourmagazine.co.uk out-ranks 88% of the index on audience size (about 7.3× the index median) and 77% on authority. The placement costs $2.25 per thousand estimated visits, and cheaper per visit than 81% of the DA 40-49 band. Those two figures, not the DA column alone, decide whether $90 is a good trade or just a listed one.

• Recovery work after a penalty, when the profile needs plausible, editorial-looking citations fast.
• Regulated or contested markets where a neutral publication carrying your name is worth more than a blog link.
• Brand-proof pages where a citation from a title this size is the point of the exercise.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 45 DA placement on a News & Media site is a start, not a strategy.

Pitch angle: a reaction piece on a regulatory or platform change your industry is currently dealing with. That is the shape we take to a News & Media audience, because it is the version the host's own editor has a reason to keep.

• Keep the tone flat No superlatives, no promises about outcomes, no invented before-and-after. The style that survives editorial review in News & Media is the style that sounds like someone reporting on their own work.
• Put one link in the body Exactly one, in the sentence where the article needs the source. A second link to your own domain is the most common reason a piece gets rewritten before publication.
• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.

Anchor plan for this host

• brand or the person's name, once, in the first third of the article
• one descriptive anchor that repeats the headline's subject, never your commercial keyword

• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.
• Editorial activity. A site with 40k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.
• Template stability. Redesigns and CMS migrations kill placements. We check the age of the site's oldest surviving article as a proxy for how long a page there tends to live.
• Ownership. Several of the listings in our index turn out to share a publisher or an ad network. Relevance does not multiply when five links come from one hand, so we check the footer, the registration and the ad slots.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on fourmagazine.co.uk Publisher slots move week to week, including on 45 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for fourmagazine.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $90 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the News & Media section of our index at the same budget is easy to arrange.

What comes with this placement

• 12-month replacement cover: if the link drops, we rebuild it.
• White-label PDF + CSV report — forward it to a client unchanged.
• Link attribute verified on the published page and reported as found.
• Availability confirmed on the exact URL before you are invoiced.

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