Guest post on herosturf.co.uk: the site brief

Mid-market at $60: the band where judgement about the site matters more than the invoice.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 1k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 14% below the median on cost and roughly 18% of the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $60 is high for a link, but whether it is high for this one.

Where herosturf.co.uk is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 36 DA and 1k monthly visits are what the attribute is attached to.

Two comparisons decide whether herosturf.co.uk at $60 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Ranked against the 2,000 listings we index, herosturf.co.uk sits in the top 5% for audience and the top 21% for authority, at $60 per thousand monthly visits. Inside the DA 30-39 band (892 listings) that price ranks 831st for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

herosturf.co.uk out-ranks 5% of the index on audience size (roughly 18% of the index median) and 21% on authority. The placement costs $60 per thousand estimated visits, and one of the pricier placements in its DA 30-39 band. Those two figures, not the DA column alone, decide whether $60 is a good trade or just a listed one.

• Thin profiles where diversity matters more than raw authority.
• Anyone testing guest posting before committing to a premium title.
• New domains that need a plausible first set of citations before anything ambitious.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 36 DA placement on a General site is a start, not a strategy.

Pitch angle: an experience write-up with numbers, dates and decisions. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Put one link in the body Exactly one, in the sentence where the article needs the source. A second link to your own domain is the most common reason a piece gets rewritten before publication.
• Include one thing nobody else has A table, a chart, a worked example, a photograph you took. This is what earns the citations that make the $60 look cheap a year later.
• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.

Anchor plan for this host

• no two anchors to the same target page from one article
• one brand or URL anchor in the first half, and nothing else

• Ownership. Several of the listings in our index turn out to share a publisher or an ad network. Relevance does not multiply when five links come from one hand, so we check the footer, the registration and the ad slots.
• What happens on removal. herosturf.co.uk is covered by the same 12-month replacement terms as every other listing, which means a dropped link is rebuilt and re-reported rather than argued about.
• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• Whether the exact placement URL is indexable. A 36 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on herosturf.co.uk Publisher slots move week to week, including on 36 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for herosturf.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

The quoted $60 is our standard rate for this listing at the time of the September 2026 snapshot. Two things move it: whether the host still has contributor capacity that month, and whether the slot you want is a standalone article or a paragraph inside an existing page (niche edits on the same property are typically cheaper and faster).

What comes with this placement

• The article itself, drafted to the host's style and edited before submission.
• 12-month replacement cover: if the link drops, we rebuild it.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• Availability confirmed on the exact URL before you are invoiced.

Browse the index: all 2,000 briefs · General listings · domains beginning H (74) · DA 30-39 band (892)