Small traffic is not automatically a problem at 38 DA, but it removes the argument for a premium price, and it is why we push buyers towards the budget end for sites in this band.
Seasonality matters for timing. Spring and early autumn are when these titles accept the most contributions and when articles get refreshed, so a piece submitted in the off-season may wait longer and get published against a lower-traffic window.
Within the Home & Garden section of the index — 21 listings, 54 median DA, 3.2k median traffic, $40 median price — this placement is 38% below the median on cost and in line with the index median on audience. Listings in that section range from $20 at the cheap end, so the question is not whether $25 is high for a link, but whether it is high for this one.
Home and garden content wins on specificity: costs, timings, failure modes and materials. Readers in this category are usually spending real money and arrive expecting someone who has done the job, so a contribution written by a trade is published and one written by a marketer is declined. If you can put a real price or a real timeline in the article, do it; that is the content that gets re-cited.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 38 DA and 5.7k monthly visits are what the attribute is attached to.