Guest post on imdisktoolkit.com: the site brief

Mid-market at $65: the band where judgement about the site matters more than the invoice.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 1.2k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Ranked against the 2,000 listings we index, imdisktoolkit.com sits in the top 16% for audience and the top 81% for authority, at $54.17 per thousand monthly visits. Inside the DA 50-59 band (302 listings) that price ranks 269th for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 51 DA domain with 1.2k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 51 DA and 1.2k monthly visits are what the attribute is attached to.

Two comparisons decide whether imdisktoolkit.com at $65 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

imdisktoolkit.com has 53 DR against an index median of 51, 1.2k monthly visits against a median of 5.5k, and a placement price of $65 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

imdisktoolkit.com out-ranks 16% of the index on audience size (roughly 22% of the index median) and 81% on authority. The placement costs $54.17 per thousand estimated visits, and one of the pricier placements in its DA 50-59 band. Those two figures, not the DA column alone, decide whether $65 is a good trade or just a listed one.

• Local and service businesses whose market has few specialist publications left.
• Agencies filling a monthly quota with links nobody will object to.
• New domains that need a plausible first set of citations before anything ambitious.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.

Pitch angle: a comparison of two options a reader is choosing between. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.
• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Keep the tone flat No superlatives, no promises about outcomes, no invented before-and-after. The style that survives editorial review in General is the style that sounds like someone reporting on their own work.

Anchor plan for this host

• one brand or URL anchor in the first half, and nothing else
• a descriptive anchor that repeats a phrase the article already uses naturally

• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.
• Indexation of the host's recent output. We run site:imdisktoolkit.com and compare the count against the site's publishing rate. A property publishing weekly with a fraction of its pages indexed has a crawl or quality problem you would inherit.
• What happens on removal. imdisktoolkit.com is covered by the same 12-month replacement terms as every other listing, which means a dropped link is rebuilt and re-reported rather than argued about.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on imdisktoolkit.com Publisher slots move week to week, including on 51 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for imdisktoolkit.com's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

If the article you want published needs expert authorship, data or photography, that work is included; if it needs a regulated-industry review, say so early, because it changes the timeline rather than the price.

What comes with this placement

• Availability confirmed on the exact URL before you are invoiced.
• 12-month replacement cover: if the link drops, we rebuild it.
• One contextual placement inside an article written for imdisktoolkit.com's audience, not a link directory entry.
• Live-URL verification, with a dated record of the placement.

Browse the index: all 2,000 briefs · General listings · domains beginning I (97) · DA 50-59 band (302)