Publishing on itsrelease.co.uk — metrics, brief and price

Mid-market at $75: the band where judgement about the site matters more than the invoice.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 16.9k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 7% above the median on cost and about 3.1× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $75 is high for a link, but whether it is high for this one.

Where itsrelease.co.uk is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 34 DA and 16.9k monthly visits are what the attribute is attached to.

Two comparisons decide whether itsrelease.co.uk at $75 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Ranked against the 2,000 listings we index, itsrelease.co.uk sits in the top 74% for audience and the top 11% for authority, at $4.44 per thousand monthly visits. Inside the DA 30-39 band (892 listings) that price ranks 203rd for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

itsrelease.co.uk out-ranks 74% of the index on audience size (about 3.1× the index median) and 11% on authority. The placement costs $4.44 per thousand estimated visits, and cheaper per visit than 77% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $75 is a good trade or just a listed one.

• New domains that need a plausible first set of citations before anything ambitious.
• Anyone testing guest posting before committing to a premium title.
• Local and service businesses whose market has few specialist publications left.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 34 DA placement on a General site is a start, not a strategy.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.

Pitch angle: a data note built from something you have measured. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.
• Include one thing nobody else has A table, a chart, a worked example, a photograph you took. This is what earns the citations that make the $75 look cheap a year later.
• Keep the tone flat No superlatives, no promises about outcomes, no invented before-and-after. The style that survives editorial review in General is the style that sounds like someone reporting on their own work.

Anchor plan for this host

• a descriptive anchor that repeats a phrase the article already uses naturally
• no two anchors to the same target page from one article

• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.
• Editorial activity. A site with 16.9k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on itsrelease.co.uk Publisher slots move week to week, including on 34 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for itsrelease.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $75 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the General section of our index at the same budget is easy to arrange.

What comes with this placement

• Availability confirmed on the exact URL before you are invoiced.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• The article itself, drafted to the host's style and edited before submission.
• One contextual placement inside an article written for itsrelease.co.uk's audience, not a link directory entry.

Browse the index: all 2,000 briefs · General listings · domains beginning I (97) · DA 30-39 band (892)