The itsreleased.co.uk placement brief

52 DA sits comfortably above the index median of 40, which is the level where editors start enforcing real standards.

The practical bar is low compared to news or health, so hold yourself to a higher one: real photographs, a named writer, one specific recommendation with a reason. That combination is rare enough to be published twice by different titles.

itsreleased.co.uk has 67 DR against an index median of 51, 111k monthly visits against a median of 5.5k, and a placement price of $100 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

Lifestyle traffic is broad, low-intent and enormous, and the pages themselves compete on personality rather than depth. For link purposes that has a specific consequence: the article that gets shared, saved and re-cited is the one with a point of view, and the anonymous SEO-flavoured contribution is the one nobody reads. Editors can tell which is which in the first paragraph.

The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.

Two comparisons decide whether itsreleased.co.uk at $100 is a good buy: this listing against the 72 other Lifestyle entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Ranked against the 2,000 listings we index, itsreleased.co.uk sits in the top 96% for audience and the top 83% for authority, at $0.90 per thousand monthly visits. Inside the DA 50-59 band (302 listings) that price ranks 13th for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

itsreleased.co.uk out-ranks 96% of the index on audience size (about 20.2× the index median) and 83% on authority. The placement costs $0.90 per thousand estimated visits, and cheaper per visit than 96% of the DA 50-59 band. Those two figures, not the DA column alone, decide whether $100 is a good trade or just a listed one.

• Creators and consultants extending a personal brand outside their niche.
• Consumer and D2C brands building awareness alongside retail listings.
• Wellness and personal-care services where trust is decided by tone.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.

Pitch angle: a routine or habit piece with the honest failure rate attached. That is the shape we take to a Lifestyle audience, because it is the version the host's own editor has a reason to keep.

• Include one thing nobody else has A table, a chart, a worked example, a photograph you took. This is what earns the citations that make the $100 look cheap a year later.
• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Keep the tone flat No superlatives, no promises about outcomes, no invented before-and-after. The style that survives editorial review in Lifestyle is the style that sounds like someone reporting on their own work.

Anchor plan for this host

• brand anchor in the final line, if the style guide permits a second
• the product or service name where the article recommends it, once

• Whether the exact placement URL is indexable. A 52 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.
• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.
• Editorial activity. A site with 111k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on itsreleased.co.uk Publisher slots move week to week, including on 52 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for itsreleased.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $100 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the Lifestyle section of our index at the same budget is easy to arrange.

What comes with this placement

• White-label PDF + CSV report — forward it to a client unchanged.
• Link attribute verified on the published page and reported as found.
• One contextual placement inside an article written for itsreleased.co.uk's audience, not a link directory entry.
• Availability confirmed on the exact URL before you are invoiced.

Browse the index: all 2,000 briefs · Lifestyle listings · domains beginning I (97) · DA 50-59 band (302)