The laoswire.com placement brief

At $40 this is a budget listing; the maths still has to work, and it works when the page is topical and the host is active.

News sites are the hardest place to earn a body link and the easiest place to earn a mention. Editorial staff strip links from contributions more often than any other publisher type, and the ones that survive are the links that carry a source, a figure or a document a reader might want. Build the piece around something citable and a link stops looking like a favour.

Ranked against the 2,000 listings we index, laoswire.com sits in the top 50% for audience and the top 42% for authority, at $7.41 per thousand monthly visits. Inside the DA 30-39 band (892 listings) that price ranks 306th for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

Titles in this group are usually run by small teams with high volume, so turnaround depends on their queue rather than on your brief. A short, tightly edited 700-900 word contribution with one link and a named author clears desks that would reject a 2,000-word marketing essay with four.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 39 DA and 5.4k monthly visits are what the attribute is attached to.

Two comparisons decide whether laoswire.com at $40 is a good buy: this listing against the 88 other News & Media entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

laoswire.com has 41 DR against an index median of 51, 5.4k monthly visits against a median of 5.5k, and a placement price of $40 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

laoswire.com out-ranks 50% of the index on audience size (in line with the index median) and 42% on authority. The placement costs $7.41 per thousand estimated visits, and cheaper per visit than 66% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $40 is a good trade or just a listed one.

• Regulated or contested markets where a neutral publication carrying your name is worth more than a blog link.
• Launch and funding moments that benefit from a spike, not a permanent link.
• Recovery work after a penalty, when the profile needs plausible, editorial-looking citations fast.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 39 DA placement on a News & Media site is a start, not a strategy.

Pitch angle: an opinion-style contribution from a named person at your company, with a real bio. That is the shape we take to a News & Media audience, because it is the version the host's own editor has a reason to keep.

• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Open with the thing you know One specific claim, a number or a dated decision, in the first two sentences. Editors in News & Media positions decide whether to keep a contribution in about that long.
• Name a real author A person with a title and a bio. Anonymous contributions on News & Media sites are the first thing an editor distrusts, and the first thing a reader discounts.

Anchor plan for this host

• one descriptive anchor that repeats the headline's subject, never your commercial keyword
• a naked URL only where the site's style allows it, which news desks rarely do mid-paragraph

• Editorial activity. A site with 5.4k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.
• Ownership. Several of the listings in our index turn out to share a publisher or an ad network. Relevance does not multiply when five links come from one hand, so we check the footer, the registration and the ad slots.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on laoswire.com Publisher slots move week to week, including on 39 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for laoswire.com's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

The quoted $40 is our standard rate for this listing at the time of the September 2026 snapshot. Two things move it: whether the host still has contributor capacity that month, and whether the slot you want is a standalone article or a paragraph inside an existing page (niche edits on the same property are typically cheaper and faster).

What comes with this placement

• The article itself, drafted to the host's style and edited before submission.
• 12-month replacement cover: if the link drops, we rebuild it.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• Live-URL verification, with a dated record of the placement.

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