Mid-market at $75: the band where judgement about the site matters more than the invoice.
General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 32.4k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.
The arithmetic a buyer should see: 32,400 estimated visits a month, $75 per placement, so $2.31 per thousand visits for a do-follow link on a site scoring 38 DA and 34 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.
Where lightmagazine.co.uk is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 38 DA and 32.4k monthly visits are what the attribute is attached to.