The mtputty.com placement brief

Mid-market at $65: the band where judgement about the site matters more than the invoice.

There is a second job these placements do that is worth naming: they make a young or thin profile look normal. A domain that acquires 39-level links from a spread of ordinary publications, in drips, over months, looks like a business that has been around. A domain that acquires forty links from aggressive networks in a fortnight looks like a campaign, and it is the pattern rather than the individual link that gets noticed.

mtputty.com has 60 DR against an index median of 51, 1.1k monthly visits against a median of 5.5k, and a placement price of $65 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 39 DA domain with 1.1k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.

The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.

Two comparisons decide whether mtputty.com at $65 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Ranked against the 2,000 listings we index, mtputty.com sits in the top 11% for audience and the top 42% for authority, at $59.09 per thousand monthly visits. Inside the DA 30-39 band (892 listings) that price ranks 827th for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

mtputty.com out-ranks 11% of the index on audience size (roughly 20% of the index median) and 42% on authority. The placement costs $59.09 per thousand estimated visits, and one of the pricier placements in its DA 30-39 band. Those two figures, not the DA column alone, decide whether $65 is a good trade or just a listed one.

• Anyone testing guest posting before committing to a premium title.
• New domains that need a plausible first set of citations before anything ambitious.
• Thin profiles where diversity matters more than raw authority.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.
• Do not buy this as part of a burst. 7–12 days is the delivery window for one placement; a month's worth of placements across several hosts is the pattern that works.

Pitch angle: a comparison of two options a reader is choosing between. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Name a real author A person with a title and a bio. Anonymous contributions on General sites are the first thing an editor distrusts, and the first thing a reader discounts.
• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.
• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.

Anchor plan for this host

• a descriptive anchor that repeats a phrase the article already uses naturally
• if you already have links from similar sites, vary the anchor shape entirely

• Whether the exact placement URL is indexable. A 39 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.
• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.
• What happens on removal. mtputty.com is covered by the same 12-month replacement terms as every other listing, which means a dropped link is rebuilt and re-reported rather than argued about.
• Editorial activity. A site with 1.1k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on mtputty.com Publisher slots move week to week, including on 39 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for mtputty.com's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

If the article you want published needs expert authorship, data or photography, that work is included; if it needs a regulated-industry review, say so early, because it changes the timeline rather than the price.

What comes with this placement

• Live-URL verification, with a dated record of the placement.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• The article itself, drafted to the host's style and edited before submission.
• Link attribute verified on the published page and reported as found.

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