A 37 DA listing at $80 is the price of an experiment: if the article earns citations, you have found a channel; if not, you have lost one invoice.
What makes a lifestyle placement useful is the topical drift it creates around your brand. A namesbluff.com audience reading about fitness habits and cooking at home is a wider net than your market, and search engines notice when a brand keeps appearing in that wider conversation. It is a branding move with a link attached, and it should be measured like one.
Within the Lifestyle section of the index — 72 listings, 40 median DA, 19.4k median traffic, $80 median price — this placement is within a few percent of the median on cost and about 10.2× the index median on audience. Listings in that section range from $60 at the cheap end, so the question is not whether $80 is high for a link, but whether it is high for this one.
The practical bar is low compared to news or health, so hold yourself to a higher one: real photographs, a named writer, one specific recommendation with a reason. That combination is rare enough to be published twice by different titles.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 37 DA and 56k monthly visits are what the attribute is attached to.