Guest post on newsapollo.com: the site brief

Mid-market at $75: the band where judgement about the site matters more than the invoice.

There is a second job these placements do that is worth naming: they make a young or thin profile look normal. A domain that acquires 35-level links from a spread of ordinary publications, in drips, over months, looks like a business that has been around. A domain that acquires forty links from aggressive networks in a fortnight looks like a campaign, and it is the pattern rather than the individual link that gets noticed.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 7% above the median on cost and about 7.2× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $75 is high for a link, but whether it is high for this one.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 39.4k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 35 DA and 39.4k monthly visits are what the attribute is attached to.

Two comparisons decide whether newsapollo.com at $75 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Two things the metrics cannot tell you, so we say them plainly: whether the host will still accept a contribution article this month, and whether the section your piece lands in is crawled weekly or monthly. Everything else on this page — 35 DA, 32 PA, 41 DR, 39,400 visits, $75, do-follow — is measured, dated September 2026, and available to you before you commit.

newsapollo.com out-ranks 87% of the index on audience size (about 7.2× the index median) and 15% on authority. The placement costs $1.90 per thousand estimated visits, and cheaper per visit than 89% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $75 is a good trade or just a listed one.

• Agencies filling a monthly quota with links nobody will object to.
• Local and service businesses whose market has few specialist publications left.
• Thin profiles where diversity matters more than raw authority.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.

Pitch angle: a myth-busting piece on one belief your industry has to fight. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Put one link in the body Exactly one, in the sentence where the article needs the source. A second link to your own domain is the most common reason a piece gets rewritten before publication.
• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.
• Keep the tone flat No superlatives, no promises about outcomes, no invented before-and-after. The style that survives editorial review in General is the style that sounds like someone reporting on their own work.

Anchor plan for this host

• no two anchors to the same target page from one article
• one brand or URL anchor in the first half, and nothing else

• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.
• Ownership. Several of the listings in our index turn out to share a publisher or an ad network. Relevance does not multiply when five links come from one hand, so we check the footer, the registration and the ad slots.
• Whether the exact placement URL is indexable. A 35 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on newsapollo.com Publisher slots move week to week, including on 35 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for newsapollo.com's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $75 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the General section of our index at the same budget is easy to arrange.

What comes with this placement

• White-label PDF + CSV report — forward it to a client unchanged.
• 12-month replacement cover: if the link drops, we rebuild it.
• One contextual placement inside an article written for newsapollo.com's audience, not a link directory entry.
• Live-URL verification, with a dated record of the placement.

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