The newsapollo.org placement brief

Mid-market at $70: the band where judgement about the site matters more than the invoice.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 7k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is within a few percent of the median on cost and in line with the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $70 is high for a link, but whether it is high for this one.

Where newsapollo.org is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 38 DA and 7k monthly visits are what the attribute is attached to.

Two comparisons decide whether newsapollo.org at $70 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

The arithmetic a buyer should see: 7,000 estimated visits a month, $70 per placement, so $10 per thousand visits for a do-follow link on a site scoring 38 DA and 34 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

newsapollo.org out-ranks 56% of the index on audience size (in line with the index median) and 36% on authority. The placement costs $10 per thousand estimated visits, and cheaper per visit than 57% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $70 is a good trade or just a listed one.

• New domains that need a plausible first set of citations before anything ambitious.
• Local and service businesses whose market has few specialist publications left.
• Agencies filling a monthly quota with links nobody will object to.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 38 DA placement on a General site is a start, not a strategy.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.

Pitch angle: an experience write-up with numbers, dates and decisions. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Open with the thing you know One specific claim, a number or a dated decision, in the first two sentences. Editors in General positions decide whether to keep a contribution in about that long.
• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.
• Put one link in the body Exactly one, in the sentence where the article needs the source. A second link to your own domain is the most common reason a piece gets rewritten before publication.

Anchor plan for this host

• one brand or URL anchor in the first half, and nothing else
• no two anchors to the same target page from one article

• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.
• Indexation of the host's recent output. We run site:newsapollo.org and compare the count against the site's publishing rate. A property publishing weekly with a fraction of its pages indexed has a crawl or quality problem you would inherit.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Editorial activity. A site with 7k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on newsapollo.org Publisher slots move week to week, including on 38 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for newsapollo.org's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

The quoted $70 is our standard rate for this listing at the time of the September 2026 snapshot. Two things move it: whether the host still has contributor capacity that month, and whether the slot you want is a standalone article or a paragraph inside an existing page (niche edits on the same property are typically cheaper and faster).

What comes with this placement

• Link attribute verified on the published page and reported as found.
• The article itself, drafted to the host's style and edited before submission.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• One contextual placement inside an article written for newsapollo.org's audience, not a link directory entry.

Browse the index: all 2,000 briefs · General listings · domains beginning N (125) · DA 30-39 band (892)