Mid-market at $70: the band where judgement about the site matters more than the invoice.
General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 2.6k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.
Ranked against the 2,000 listings we index, newsbrave.com sits in the top 31% for audience and the top 52% for authority, at $26.92 per thousand monthly visits. Inside the DA 40-49 band (703 listings) that price ranks 560th for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.
Where newsbrave.com is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 40 DA and 2.6k monthly visits are what the attribute is attached to.