newsbritania.co.uk: a contextual link, and whether it is worth $90

A 36 DA listing at $90 is the price of an experiment: if the article earns citations, you have found a channel; if not, you have lost one invoice.

What makes a media placement behave differently from a blog placement is the traffic shape: a spike in the first 48 hours, then almost nothing, then a slow trickle that search supplies for months. That is a fine trade if you want proof your brand can be quoted; it is a poor trade if you bought the slot hoping for a permanent contextual link. Confirm the permalink will stay in the site's archive before you commit.

Within the News & Media section of the index — 88 listings, 40 median DA, 31.3k median traffic, $75 median price — this placement is 20% above the median on cost and about 16.8× the index median on audience. Listings in that section range from $35 at the cheap end, so the question is not whether $90 is high for a link, but whether it is high for this one.

News sites are the hardest place to earn a body link and the easiest place to earn a mention. Editorial staff strip links from contributions more often than any other publisher type, and the ones that survive are the links that carry a source, a figure or a document a reader might want. Build the piece around something citable and a link stops looking like a favour.

The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.

Two comparisons decide whether newsbritania.co.uk at $90 is a good buy: this listing against the 88 other News & Media entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Ranked against the 2,000 listings we index, newsbritania.co.uk sits in the top 95% for audience and the top 21% for authority, at $0.97 per thousand monthly visits. Inside the DA 30-39 band (892 listings) that price ranks 47th for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

newsbritania.co.uk out-ranks 95% of the index on audience size (about 16.8× the index median) and 21% on authority. The placement costs $0.97 per thousand estimated visits, and cheaper per visit than 95% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $90 is a good trade or just a listed one.

• Recovery work after a penalty, when the profile needs plausible, editorial-looking citations fast.
• Launch and funding moments that benefit from a spike, not a permanent link.
• Regulated or contested markets where a neutral publication carrying your name is worth more than a blog link.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 36 DA placement on a News & Media site is a start, not a strategy.

Pitch angle: a reaction piece on a regulatory or platform change your industry is currently dealing with. That is the shape we take to a News & Media audience, because it is the version the host's own editor has a reason to keep.

• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Open with the thing you know One specific claim, a number or a dated decision, in the first two sentences. Editors in News & Media positions decide whether to keep a contribution in about that long.
• Name a real author A person with a title and a bio. Anonymous contributions on News & Media sites are the first thing an editor distrusts, and the first thing a reader discounts.

Anchor plan for this host

• one descriptive anchor that repeats the headline's subject, never your commercial keyword
• brand or the person's name, once, in the first third of the article

• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Editorial activity. A site with 92.6k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.
• Ownership. Several of the listings in our index turn out to share a publisher or an ad network. Relevance does not multiply when five links come from one hand, so we check the footer, the registration and the ad slots.
• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on newsbritania.co.uk Publisher slots move week to week, including on 36 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for newsbritania.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $90 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the News & Media section of our index at the same budget is easy to arrange.

What comes with this placement

• One contextual placement inside an article written for newsbritania.co.uk's audience, not a link directory entry.
• Availability confirmed on the exact URL before you are invoiced.
• Live-URL verification, with a dated record of the placement.
• 12-month replacement cover: if the link drops, we rebuild it.

Browse the index: all 2,000 briefs · News & Media listings · domains beginning N (125) · DA 30-39 band (892)