The newsscrolls.com placement brief

7.9k monthly visits is thin, so the buy here is the citation and the crawl path rather than an audience.

What makes a media placement behave differently from a blog placement is the traffic shape: a spike in the first 48 hours, then almost nothing, then a slow trickle that search supplies for months. That is a fine trade if you want proof your brand can be quoted; it is a poor trade if you bought the slot hoping for a permanent contextual link. Confirm the permalink will stay in the site's archive before you commit.

Ranked against the 2,000 listings we index, newsscrolls.com sits in the top 58% for audience and the top 15% for authority, at $5.06 per thousand monthly visits. Inside the DA 30-39 band (892 listings) that price ranks 223rd for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

Titles in this group are usually run by small teams with high volume, so turnaround depends on their queue rather than on your brief. A short, tightly edited 700-900 word contribution with one link and a named author clears desks that would reject a 2,000-word marketing essay with four.

The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.

Two comparisons decide whether newsscrolls.com at $40 is a good buy: this listing against the 88 other News & Media entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

newsscrolls.com has 48 DR against an index median of 51, 7.9k monthly visits against a median of 5.5k, and a placement price of $40 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

newsscrolls.com out-ranks 58% of the index on audience size (about 1.4× the index median) and 15% on authority. The placement costs $5.06 per thousand estimated visits, and cheaper per visit than 75% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $40 is a good trade or just a listed one.

• Regulated or contested markets where a neutral publication carrying your name is worth more than a blog link.
• Recovery work after a penalty, when the profile needs plausible, editorial-looking citations fast.
• Launch and funding moments that benefit from a spike, not a permanent link.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 35 DA placement on a News & Media site is a start, not a strategy.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.

Pitch angle: a market note that cites your own numbers, because news desks publish data and rarely publish opinions. That is the shape we take to a News & Media audience, because it is the version the host's own editor has a reason to keep.

• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.
• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.

Anchor plan for this host

• a naked URL only where the site's style allows it, which news desks rarely do mid-paragraph
• brand or the person's name, once, in the first third of the article

• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.
• What happens on removal. newsscrolls.com is covered by the same 12-month replacement terms as every other listing, which means a dropped link is rebuilt and re-reported rather than argued about.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Editorial activity. A site with 7.9k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on newsscrolls.com Publisher slots move week to week, including on 35 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for newsscrolls.com's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $40 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the News & Media section of our index at the same budget is easy to arrange.

What comes with this placement

• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• Availability confirmed on the exact URL before you are invoiced.
• The article itself, drafted to the host's style and edited before submission.
• One contextual placement inside an article written for newsscrolls.com's audience, not a link directory entry.

Browse the index: all 2,000 briefs · News & Media listings · domains beginning N (125) · DA 30-39 band (892)