At $40 this is a budget listing; the maths still has to work, and it works when the page is topical and the host is active.
One structural point makes this category unusually good value: a directory or 'best vendors in X' listing is often a stronger asset than a guest article, because it sits on a page that is already ranking and already browsed by intent. Where an article slot costs $40 on skyonetoy.com, ask us whether a listing on the same property is available; it usually converts better even when it passes less authority.
Within the Wedding section of the index — 14 listings, 54 median DA, 4.3k median traffic, $40 median price — this placement is within a few percent of the median on cost and roughly 60% of the index median on audience. Listings in that section range from $20 at the cheap end, so the question is not whether $40 is high for a link, but whether it is high for this one.
Wedding publications sell listings, which makes them commercially open and editorially cautious: they will publish a useful supplier guide and reject a brochure. The reader is in an expensive, emotional buying cycle, so specific costs, realistic timelines and honest trade-offs are the content that gets saved, and saved pages are the pages that get internal links.
The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.