techexamine.com: a contextual link, and whether it is worth $70

Mid-market at $70: the band where judgement about the site matters more than the invoice.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 17.9k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is within a few percent of the median on cost and about 3.3× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $70 is high for a link, but whether it is high for this one.

Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 42 DA domain with 17.9k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 42 DA and 17.9k monthly visits are what the attribute is attached to.

Two comparisons decide whether techexamine.com at $70 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

The arithmetic a buyer should see: 17,900 estimated visits a month, $70 per placement, so $3.91 per thousand visits for a do-follow link on a site scoring 42 DA and 37 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

techexamine.com out-ranks 75% of the index on audience size (about 3.3× the index median) and 70% on authority. The placement costs $3.91 per thousand estimated visits, and cheaper per visit than 70% of the DA 40-49 band. Those two figures, not the DA column alone, decide whether $70 is a good trade or just a listed one.

• Local and service businesses whose market has few specialist publications left.
• Anyone testing guest posting before committing to a premium title.
• Thin profiles where diversity matters more than raw authority.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 42 DA placement on a General site is a start, not a strategy.

Pitch angle: a local or regional piece with detail a generalist cannot fake. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Open with the thing you know One specific claim, a number or a dated decision, in the first two sentences. Editors in General positions decide whether to keep a contribution in about that long.
• Name a real author A person with a title and a bio. Anonymous contributions on General sites are the first thing an editor distrusts, and the first thing a reader discounts.

Anchor plan for this host

• no two anchors to the same target page from one article
• if you already have links from similar sites, vary the anchor shape entirely

• Template stability. Redesigns and CMS migrations kill placements. We check the age of the site's oldest surviving article as a proxy for how long a page there tends to live.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Editorial activity. A site with 17.9k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.
• Whether the exact placement URL is indexable. A 42 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on techexamine.com Publisher slots move week to week, including on 42 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for techexamine.com's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

The quoted $70 is our standard rate for this listing at the time of the September 2026 snapshot. Two things move it: whether the host still has contributor capacity that month, and whether the slot you want is a standalone article or a paragraph inside an existing page (niche edits on the same property are typically cheaper and faster).

What comes with this placement

• White-label PDF + CSV report — forward it to a client unchanged.
• Link attribute verified on the published page and reported as found.
• 12-month replacement cover: if the link drops, we rebuild it.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.

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