Guest post on thespellmistake.com.au: the site brief

Mid-market at $80: the band where judgement about the site matters more than the invoice.

There is a second job these placements do that is worth naming: they make a young or thin profile look normal. A domain that acquires 39-level links from a spread of ordinary publications, in drips, over months, looks like a business that has been around. A domain that acquires forty links from aggressive networks in a fortnight looks like a campaign, and it is the pattern rather than the individual link that gets noticed.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 14% above the median on cost and about 1.9× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $80 is high for a link, but whether it is high for this one.

Where thespellmistake.com.au is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 39 DA and 10.7k monthly visits are what the attribute is attached to.

Two comparisons decide whether thespellmistake.com.au at $80 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

The arithmetic a buyer should see: 10,700 estimated visits a month, $80 per placement, so $7.48 per thousand visits for a do-follow link on a site scoring 39 DA and 32 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

thespellmistake.com.au out-ranks 65% of the index on audience size (about 1.9× the index median) and 42% on authority. The placement costs $7.48 per thousand estimated visits, and cheaper per visit than 65% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $80 is a good trade or just a listed one.

• New domains that need a plausible first set of citations before anything ambitious.
• Local and service businesses whose market has few specialist publications left.
• Anyone testing guest posting before committing to a premium title.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 39 DA placement on a General site is a start, not a strategy.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.

Pitch angle: a local or regional piece with detail a generalist cannot fake. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Include one thing nobody else has A table, a chart, a worked example, a photograph you took. This is what earns the citations that make the $80 look cheap a year later.
• Open with the thing you know One specific claim, a number or a dated decision, in the first two sentences. Editors in General positions decide whether to keep a contribution in about that long.

Anchor plan for this host

• one brand or URL anchor in the first half, and nothing else
• a descriptive anchor that repeats a phrase the article already uses naturally

• Template stability. Redesigns and CMS migrations kill placements. We check the age of the site's oldest surviving article as a proxy for how long a page there tends to live.
• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• Indexation of the host's recent output. We run site:thespellmistake.com.au and compare the count against the site's publishing rate. A property publishing weekly with a fraction of its pages indexed has a crawl or quality problem you would inherit.
• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on thespellmistake.com.au Publisher slots move week to week, including on 39 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for thespellmistake.com.au's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $80 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the General section of our index at the same budget is easy to arrange.

What comes with this placement

• Availability confirmed on the exact URL before you are invoiced.
• One contextual placement inside an article written for thespellmistake.com.au's audience, not a link directory entry.
• Link attribute verified on the published page and reported as found.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.

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