Publishing on whatfullformof.com — metrics, brief and price

Mid-market at $65: the band where judgement about the site matters more than the invoice.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 5k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 7% below the median on cost and in line with the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $65 is high for a link, but whether it is high for this one.

Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 42 DA domain with 5k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.

The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.

Two comparisons decide whether whatfullformof.com at $65 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

The arithmetic a buyer should see: 5,000 estimated visits a month, $65 per placement, so $13 per thousand visits for a do-follow link on a site scoring 42 DA and 39 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

whatfullformof.com out-ranks 47% of the index on audience size (in line with the index median) and 70% on authority. The placement costs $13 per thousand estimated visits, and mid-priced for a site carrying DA 40-49. Those two figures, not the DA column alone, decide whether $65 is a good trade or just a listed one.

• Local and service businesses whose market has few specialist publications left.
• Anyone testing guest posting before committing to a premium title.
• Thin profiles where diversity matters more than raw authority.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 42 DA placement on a General site is a start, not a strategy.

Pitch angle: a myth-busting piece on one belief your industry has to fight. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Put one link in the body Exactly one, in the sentence where the article needs the source. A second link to your own domain is the most common reason a piece gets rewritten before publication.
• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.
• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.

Anchor plan for this host

• if you already have links from similar sites, vary the anchor shape entirely
• one brand or URL anchor in the first half, and nothing else

• Indexation of the host's recent output. We run site:whatfullformof.com and compare the count against the site's publishing rate. A property publishing weekly with a fraction of its pages indexed has a crawl or quality problem you would inherit.
• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Whether the exact placement URL is indexable. A 42 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on whatfullformof.com Publisher slots move week to week, including on 42 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for whatfullformof.com's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $65 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the General section of our index at the same budget is easy to arrange.

What comes with this placement

• Link attribute verified on the published page and reported as found.
• Availability confirmed on the exact URL before you are invoiced.
• White-label PDF + CSV report — forward it to a client unchanged.
• 12-month replacement cover: if the link drops, we rebuild it.

Browse the index: all 2,000 briefs · General listings · domains beginning W (47) · DA 40-49 band (703)