$70 is roughly within a few percent of the median against the General median of $70 in our index, which is the number worth arguing about.
There is a second job these placements do that is worth naming: they make a young or thin profile look normal. A domain that acquires 34-level links from a spread of ordinary publications, in drips, over months, looks like a business that has been around. A domain that acquires forty links from aggressive networks in a fortnight looks like a campaign, and it is the pattern rather than the individual link that gets noticed.
writerblog.co.uk has 54 DR against an index median of 51, 11.4k monthly visits against a median of 5.5k, and a placement price of $70 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.
General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 11.4k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 34 DA and 11.4k monthly visits are what the attribute is attached to.