Blockchain naming
ENS and Unstoppable domains can provide recognizable, brand-matched names for communities and products.
A practical reference for blockchain naming, decentralized publishing, storage networks, and Web 3.0 discovery platforms. Keep your standard HTTPS website as the primary indexable SEO property.
ENS and Unstoppable names can reinforce brand identity and referral discovery, while Mirror, Farcaster, Paragraph, IPFS, and Arweave can support publishing and durable content distribution. These properties should complement—not replace—a crawlable HTTPS site with self-referencing canonicals, descriptive HTML, and a submitted XML sitemap.
ENS and Unstoppable domains can provide recognizable, brand-matched names for communities and products.
Mirror, Paragraph, and Farcaster can extend reach when the content is original, useful, and clearly connected to the brand.
IPFS and Arweave can preserve assets, but important commercial pages should remain available through normal HTTPS URLs.
Use explorers and reputable directories only for genuine entities, accurate metadata, and transparent ownership.
Publish the authoritative guide on your main domain, link to it from the relevant category hub, and use a canonical URL that points to the preferred HTTPS page. Avoid mass profile creation, automated Web 3.0 submissions, and duplicate copies that create crawl noise.
Read the technical SEO guide