What are homepage backlinks?
The homepage is where domain authority actually lives. Links to the root domain with brand anchors — the pattern of every naturally-grown profile — build the site-wide strength that individual pages draw on. It’s the least glamorous link target and the most important one: skip it, and your page-level campaigns operate on a weaker base than they should.
Homepage backlinks is our page-target service for the root domain. The build: brand-anchored placements — links using your brand name and URL as the anchor (the anchor distribution natural homepages have, and the safest profile pattern there is); foundation placements — directories, business listings, industry profiles and the citation layer that reference companies at the root; and brand-feature placements — media and publication coverage that references the company itself, pointed at the homepage.
This is deliberately a foundation service. It pairs with page-target services (product, category, content pages) rather than replacing them: homepage links build the base; page-targeted links aim it. Most balanced programmes blend both, and our general and business services already incorporate this layer — order this when the homepage specifically is your weak point.