Anchor Text Analyzer
Analyse the anchor text distribution of your backlink profile.
Free to use · No sign-up · Runs in your browser · Your data is never uploaded.
What the Anchor Text Analyzer does
The anchor text analyzer reviews the anchor text of a set of links and shows how your profile is distributed across branded, exact-match, partial-match and generic anchors.
How it works
You paste a list of anchor texts, one per line, and the tool classifies each one and reports the distribution. A natural profile is dominated by branded and generic anchors, with exact-match anchors kept to a minority.
Over-optimised anchor text is a common cause of ranking drops, so this analysis helps you keep your profile looking natural.
How to use the Anchor Text Analyzer
- 1Paste your list of anchor texts, one per line.
- 2Run the analysis.
- 3Review the distribution across anchor types.
- 4Check whether exact-match anchors are too high a share.
- 5Adjust your link building to rebalance the profile.
Anchor Text Analyzer questions
It is the clickable text of a hyperlink. Search engines use it as a signal about what the linked page is about.
Most profiles are dominated by branded and generic anchors, with exact-match anchors typically a small minority.
Not in moderation. Too much of it looks manipulative and can trigger a penalty.
Build more branded and natural links, and diversify the anchor text of new links you acquire.
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