This is the band where a placement pays for itself through relevance instead of reach: 35k visits, most of them arriving from long-tail queries.
What makes a media placement behave differently from a blog placement is the traffic shape: a spike in the first 48 hours, then almost nothing, then a slow trickle that search supplies for months. That is a fine trade if you want proof your brand can be quoted; it is a poor trade if you bought the slot hoping for a permanent contextual link. Confirm the permalink will stay in the site's archive before you commit.
Within the News & Media section of the index — 88 listings, 40 median DA, 31.3k median traffic, $75 median price — this placement is 13% above the median on cost and about 6.4× the index median on audience. Listings in that section range from $35 at the cheap end, so the question is not whether $85 is high for a link, but whether it is high for this one.
Titles in this group are usually run by small teams with high volume, so turnaround depends on their queue rather than on your brief. A short, tightly edited 700-900 word contribution with one link and a named author clears desks that would reject a 2,000-word marketing essay with four.
The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.