Placing a link on latemagazine.com

On 100k monthly visits the audience is niche rather than mass, which usually means relevance beats reach: fewer readers, but the sort who might act.

What makes a media placement behave differently from a blog placement is the traffic shape: a spike in the first 48 hours, then almost nothing, then a slow trickle that search supplies for months. That is a fine trade if you want proof your brand can be quoted; it is a poor trade if you bought the slot hoping for a permanent contextual link. Confirm the permalink will stay in the site's archive before you commit.

The arithmetic a buyer should see: 100,000 estimated visits a month, $90 per placement, so $0.90 per thousand visits for a do-follow link on a site scoring 40 DA and 37 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

News sites are the hardest place to earn a body link and the easiest place to earn a mention. Editorial staff strip links from contributions more often than any other publisher type, and the ones that survive are the links that carry a source, a figure or a document a reader might want. Build the piece around something citable and a link stops looking like a favour.

The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.

Two comparisons decide whether latemagazine.com at $90 is a good buy: this listing against the 88 other News & Media entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

latemagazine.com has 54 DR against an index median of 51, 100k monthly visits against a median of 5.5k, and a placement price of $90 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

latemagazine.com out-ranks 95% of the index on audience size (about 18.2× the index median) and 52% on authority. The placement costs $0.90 per thousand estimated visits, and cheaper per visit than 94% of the DA 40-49 band. Those two figures, not the DA column alone, decide whether $90 is a good trade or just a listed one.

• Regulated or contested markets where a neutral publication carrying your name is worth more than a blog link.
• Launch and funding moments that benefit from a spike, not a permanent link.
• Brand-proof pages where a citation from a title this size is the point of the exercise.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.

Pitch angle: a local angle: what your business changes for readers in the place the title covers. That is the shape we take to a News & Media audience, because it is the version the host's own editor has a reason to keep.

• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.
• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Name a real author A person with a title and a bio. Anonymous contributions on News & Media sites are the first thing an editor distrusts, and the first thing a reader discounts.

Anchor plan for this host

• one descriptive anchor that repeats the headline's subject, never your commercial keyword
• brand or the person's name, once, in the first third of the article

• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.
• Editorial activity. A site with 100k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.
• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on latemagazine.com Publisher slots move week to week, including on 40 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for latemagazine.com's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $90 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the News & Media section of our index at the same budget is easy to arrange.

What comes with this placement

• The article itself, drafted to the host's style and edited before submission.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• Live-URL verification, with a dated record of the placement.
• One contextual placement inside an article written for latemagazine.com's audience, not a link directory entry.

Browse the index: all 2,000 briefs · News & Media listings · domains beginning L (65) · DA 40-49 band (703)