UTM Link Builder
Build trackable campaign URLs with UTM parameters in seconds.
Free to use · No sign-up · Runs in your browser · Your data is never uploaded.
What the UTM Link Builder does
The UTM link builder appends tracking parameters to any URL so you can see exactly which campaigns, channels and content drive your traffic in analytics.
How it works
You enter your destination URL and the campaign details, and the tool assembles a clean, correctly encoded URL with the standard UTM parameters.
Consistent UTM naming is what makes your analytics reports readable, so the tool encourages a predictable structure across every campaign.
How to use the UTM Link Builder
- 1Paste your destination URL.
- 2Enter the source, medium and campaign name.
- 3Optionally add term and content parameters.
- 4Generate the tracked URL.
- 5Use it in your ads, emails or social posts.
UTM Link Builder questions
They are tags added to a URL that tell analytics platforms where a visit came from, such as a specific email or social post.
Source, medium and campaign are the core three. Term and content are optional and used for paid keywords and A/B tests.
Yes. Analytics treats Source and source as different values, so keep everything lowercase and consistent.
They can create duplicate URLs, so use canonical tags and keep UTM links out of your internal navigation.
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