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Schema & Structured Data

Review Schema Generator

Add Review and AggregateRating markup to earn star ratings.

Free to use · No sign-up · Runs in your browser · Your data is never uploaded.

Overview

What the Review Schema Generator does

The review schema generator builds Review and AggregateRating structured data so your pages can display star ratings in search results.

How it works

You enter the item being reviewed, the rating, the author and the review text, and the tool outputs the matching Review JSON-LD. AggregateRating summarises many reviews into an average score.

Star ratings in search results draw the eye and can lift click-through, but the reviews must be genuine and visible on the page.

Tutorial

How to use the Review Schema Generator

  1. 1
    Enter the item being reviewed.
  2. 2
    Add the rating value and best possible score.
  3. 3
    Include the reviewer name and review text.
  4. 4
    For multiple reviews, add an aggregate rating.
  5. 5
    Generate and paste the Review JSON-LD.
FAQ

Review Schema Generator questions

It is structured data that describes a review of a product, service or business, including the rating and the reviewer.

It summarises multiple reviews into an average score and review count, which is what powers star ratings in results.

No. Only mark up reviews that are genuinely about your business and visible on your page, or you risk a penalty.

No. Google shows them selectively, but valid markup gives you the opportunity.

Put the tool to work

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