About This Gig
This is a press release distribution service with the writing done for you. You tell us what is new, we turn it into a proper news release, and we push it out through syndication networks that feed news sites, local media portals and industry pages. It suits product launches, funding news, new locations, partnerships, awards, events and research you want people to talk about.
Before you order, one honest point. Most links inside syndicated press releases are nofollow, and many of the pickup pages are copies of the same story. Any press release distribution service sold as a quick way to pass PageRank is overselling them. What a release does well is put your brand name, your story and your URL on a large number of news-style pages in a short time. That gives you brand mentions, a cleaner branded search result, citable coverage for your “As seen on” section, and a natural mix of links that sits nicely next to the editorial links you build elsewhere.
How Our Press Release Distribution Service Works
- Brief. You fill in a short form: the news, the date it can go public, who it matters to, a spokesperson quote if you have one, and the URLs you want referenced.
- Angle check. We read the brief the way an editor would. If the story is “we updated our website”, we will tell you it will not get picked up anywhere worth having and suggest a stronger hook, such as a customer result, a number, or a timely tie-in.
- Writing. Press release writing is handled by someone who works on news copy. They draft the release in standard format: dateline, a headline that says what happened, a lead paragraph that answers who, what, when and where, supporting detail, a quote, and a boilerplate about your company.
- Your review. You get the draft to approve or edit. We include one round of revisions on every package because names, figures and quotes must be right before anything goes out.
- Distribution. Once approved, the release goes out on the networks your package covers. Timing matters, so we avoid weekend sends unless the story needs it.
- Reporting. We collect the pickup URLs and send you a publication report.
Who Gets Value From a News Release
A press release distribution service works best for businesses that actually have news. That includes SaaS companies shipping a major feature, ecommerce brands launching a product line, agencies announcing a merger, local businesses opening a new branch, and nonprofits running an event. It also helps new brands that have almost no footprint in search. When someone types your company name into Google, a handful of news pages saying who you are looks far better than an empty results page.
It is less useful if your only goal is to move a commercial keyword from page two to page one. For that, contextual editorial links do the heavy lifting, and you will get more from our guest posting services or a targeted outreach campaign. Many clients run both: a release to announce the news, then editorial links to build authority over the following months.
Picking the Right Package
Basic gives you a 400-word release written by our team and sent to 50+ news sites, with one backlink in the copy and a publication report. It fits a simple announcement with one clear message.
Standard moves up to 600 words and 150+ news sites, allows up to two links, and adds your image or logo to the release. Releases with a visual tend to look more credible on pickup pages, and the extra length gives room for a second quote or some background.
Premium is the full version: an 800-word release, 300+ sites including premium outlets, up to three links, image or logo, and a headline and angle consultation with our editor before writing starts. Pick this when the news is significant, such as a funding round or a launch you want covered properly, and you want the story shaped before it is written.
What We Need From You
- The news itself, with any figures, dates and names spelled exactly as they should appear.
- The URLs you want linked, and your preferred anchor or brand name for each. We recommend branded or naked URL anchors in press releases. Exact-match keyword anchors in syndicated copy are a pattern Google has warned about for years.
- A quote from a founder or spokesperson, or permission for us to draft one for your approval.
- Your company boilerplate and contact details for media enquiries.
- An embargo date if the news cannot go out yet.
Standards We Keep
We do not write releases that make claims you cannot support. No invented statistics, no “industry leading” fluff, no fake customer names. Distribution networks reject promotional copy, and journalists ignore it. We also will not distribute releases for gambling, adult, pharma, crypto schemes promising returns, or anything misleading. Every release is written by a person and checked against our editorial guidelines before it is submitted.
You will not see the release copied onto hundreds of spun article sites or link farms either. The pickup sites in our networks are news portals, local media sites and industry news pages, some large and many small. Quality varies, which is the nature of syndication, and we are upfront about that in the report.
Your Delivery Report
When the release has had time to be picked up, usually within a few days of going live, you receive a publication report. It lists the URLs where the release appeared, with the outlet name so you can see the spread at a glance. Some outlets keep releases live for months, others archive them after a while. We record what is live at the time of reporting, so save any pages you want to quote on your site.
What to Expect Afterwards
From any press release distribution service, expect brand mentions and referral visibility first, not ranking jumps. A well-written release can lead to a journalist or blogger writing their own piece, and those follow-on mentions are often the most valuable part, but no one can promise them. From an SEO point of view, treat the release as one part of a natural link profile. It diversifies your anchors and referring domains, supports branded search, and gives search engines more context about your entity. The keyword gains come from steady editorial link building on top. If you want help planning that, our digital PR services take the same story and pitch it to journalists directly for earned coverage.
If you are unsure whether your news is strong enough for distribution, send it over before ordering our press release distribution service and we will give you a straight answer.
Every order follows Google’s spam policies for links: no private blog networks, no automated content and no hidden links.
Compare Packages
| Feature | Basic · $69 | Standard · $149 | Premium · $299 |
|---|---|---|---|
| Release length | 400 words | 600 words | 800 words |
| Distribution | 50+ news sites | 150+ news sites | 300+ sites incl. premium outlets |
| Backlinks in release | 1 | Up to 2 | Up to 3 |
| Writing included | ✓ | ✓ | ✓ |
| Image or logo | – | ✓ | ✓ |
| Headline and angle consultation | – | – | ✓ |
| Publication report | ✓ | ✓ | ✓ |
| Delivery time | 3 days | 5 days | 7 days |
| Price | $69 | $149 | $299 |
Frequently Asked Questions
Are the links in press releases dofollow?
Mostly no. The majority of syndicated news sites mark press release links as nofollow, and Google treats them that way regardless. We are open about this because the value of a release is elsewhere: brand mentions on news pages, branded search results that look established, a natural mix in your link profile, and the chance that a writer picks up the story and covers it independently.
Does the delivery time include writing?
Yes. The delivery time covers drafting, your review and distribution. The clock pauses while the draft is with you for approval, so a quick reply keeps things on schedule. If you need the release to go out on a specific date for an announcement or embargo, tell us when you order and we will plan the writing around it.
Can I supply my own press release?
Yes, though writing is included in every package at no extra cost. If you send your own copy, we will edit it for news format and remove anything the networks are likely to reject, such as heavy promotional language or unsupported claims. We will flag any changes so you can approve them before distribution.
What kind of sites will publish my release?
Pickup comes from news portals, local and regional media sites, and industry news pages that subscribe to the distribution feeds. Premium includes a selection of higher-profile outlets. Sites vary in size and authority, which is how syndication works. You get the full list of live URLs in your publication report so you can see exactly where it appeared.
Will a press release improve my rankings?
It can help indirectly, but it is not a ranking tool on its own. Releases strengthen branded search, add referring domains and diversify your anchors, which supports a healthy profile. To move competitive keywords you need contextual editorial links as well. We suggest using a release for genuine news, then building authority with guest posts or outreach afterwards.
What anchor text should I use?
Use your brand name or the plain URL for most links in a release. Keyword-rich anchors in widely syndicated copy create a pattern that search engines have warned against for years. If you want one descriptive link, such as a product page with its product name, that is usually fine. We will advise on anchors when we review your brief.
Is there anything you will not distribute?
We do not distribute releases about gambling, adult content, prescription drugs, investment schemes promising returns, or anything misleading or unverifiable. Distribution networks also reject this material, so accepting it would only waste your money. If your topic is borderline, send us a message before ordering and we will check it with you.
How long do the published pages stay live?
It depends on the outlet. Some keep press releases indefinitely, others archive them after weeks or months. Your report records every URL live at the time of reporting. We recommend saving screenshots of the pages you want to feature on your website, so you keep the proof of coverage even if an outlet clears its archive later.