About This Gig
Property is local, and the links that help a real estate site usually are too. A brokerage in Austin gains little from an article on a generic “lifestyle” blog read mostly by bots. It gains a lot from a piece on a home improvement site, a mortgage explainer blog or a regional news outlet that people in Texas actually read. This gig places guest posts on those kinds of publishers to earn real estate backlinks that make sense for your market.
Each article is written about a real topic buyers, sellers, renters or investors care about, with your link placed where it adds something for the reader.
What Property Publishers Will and Won’t Accept
Real estate editors get a steady stream of thin “top 10 tips for selling your home” pitches, and most go straight in the bin. The ones that get published are specific. Think of an explainer on how closing costs differ between two neighbouring states, what a first-time buyer should check in a 1970s house, or how short-let rules changed in a particular city. Those pieces earn their place.
A few practical realities shape what we write:
- Market data must be current and sourced. Prices and rates date fast, so we cite public housing statistics or listing-portal reports and give the month they refer to.
- Fair housing language matters. We avoid describing neighbourhoods by who lives there, and we never suggest an area suits or excludes any group of people.
- Mortgage and investment topics border on finance. We keep them general, avoid promised returns and point readers to licensed advisers.
- Many home and design blogs refuse links straight to listing pages, but accept links to neighbourhood guides, market reports or buyer resources.
That last point is worth planning for. A good guide page on your site will attract far more placements than a search results page.
Which of Your Pages Should Get the Links
Agents often ask us to point everything at the homepage. It rarely makes the best use of real estate backlinks. Search engines rank individual pages, and the pages that compete hardest in property search are usually neighbourhood guides, office or area pages, and buyer or seller resources such as a closing cost calculator. These are also the pages editors are happy to link to, because they help readers.
A sensible split for a brokerage might be one link to the homepage with a branded anchor, a couple to area pages for the suburbs you want to win, and the rest to a market report you update every quarter. If you are unsure, send us a list of candidate pages and we will suggest where each link should go before any writing starts.
From Brief to Live Link
We start by reading your target page and the market it serves. Then we prospect across property blogs, home improvement sites, interior design, moving and relocation, personal finance and local news publishers in your region.
Every candidate site goes through the same checks. We look at the traffic trend over the past six months and which countries the visits come from, how many outbound links recent posts carry, whether the site publishes anything sent to it with a payment attached, and whether real people are writing the articles. A site with traffic only from countries you do not serve is cut, whatever its domain score says.
A writer then drafts the article around a topic the publisher’s audience wants. After it goes live we confirm indexing, anchor placement and link attributes. Our full checklist sits on the quality standards page.
Built for Agents, Brokerages and Proptech
Independent agents and realtors, brokerages with several offices, property developers, letting and property management firms, mortgage brokers, home inspectors, relocation companies and proptech startups all use this gig. Agencies doing realtor link building for several clients buy real estate backlinks here as a dependable supply of placements. If your strategy leans heavily on local real estate SEO, pairing these posts with local citations keeps your business details consistent across the web while the editorial links add relevance.
Choosing Your Package
Basic is one 700 word article on a site of DA 20+, written about your city or region. It works for a single agent page or a new neighbourhood guide.
Standard is three 900 word real estate guest posts on DA 30+ sites. You approve the list first, and at least one publisher is local or regional to your market, which tends to matter more for property than raw authority.
Premium is five 1,100 word posts on DA 40+ sites, combining property, home and finance publishers alongside regional coverage. That spread is what a natural link profile looks like for an established brokerage, and it lets you support a homepage, office pages and guide content at once.
Details for Your Order
- The URLs you want links to, with a note on which market each one serves.
- Your service area, down to the cities or counties you cover.
- Anchor ideas, or a go-ahead for us to use branded and location-based anchors.
- Any brokerage or MLS rules on advertising you need us to follow, including licence number display if your state requires it.
- Competitors you would rather not sit beside.
Our Limits
No private blog networks, no link farms, no expired domains rebuilt to sell links and no spun or automatically generated articles. Links are visible and in the body of the content, never hidden in footers or sidebars. We also will not publish content that steers buyers by protected characteristics or makes claims about investment returns.
Some publishers, especially news sites, mark guest content as sponsored or set links to rel=”sponsored”. We respect the publisher’s link attributes and disclosure rules and list what each site applies before you approve it.
What You Receive
A delivery report with every live URL, publisher metrics at the time of placement, the anchor and attribute used, the market each article targets and the date it went live. If a link is removed within 6 months, we replace it free.
How Real Estate Backlinks Pay Off
Expect gradual movement. Real estate backlinks help search engines connect your site with a place and a topic, and that effect builds over weeks and months as pages are recrawled and more links accumulate. Your Google Business Profile, reviews and on-page content all play their part too. We do not promise rankings, leads or listing enquiries.
For more on which publishers suit property brands, see our guide to real estate backlinks and the companion notes on real estate guest posts.
Compare Packages
| Feature | Basic · $89 | Standard · $219 | Premium · $399 |
|---|---|---|---|
| Guest posts | 1 | 3 | 5 |
| Minimum site authority | DA 20+ | DA 30+ | DA 40+ |
| Article length | 700 words | 900 words | 1,100 words |
| Market-specific content (city or region) | ✓ | ✓ | ✓ |
| Publisher list approval before writing | – | ✓ | ✓ |
| Local or regional publisher included | – | ✓ | ✓ |
| Mix of property, home and finance sites | – | – | ✓ |
| Delivery time | 7 days | 10 days | 14 days |
| Price | $89 | $219 | $399 |
Frequently Asked Questions
Can you get links from sites in my city?
Often, yes. Standard and Premium include at least one local or regional publisher, such as a city news outlet, regional lifestyle site or local business blog. How many are available depends on your market. Large metro areas have plenty of options, while small towns may have only a few, in which case we use state or regional sites with a local angle.
Can you link to my property listings?
Some publishers allow it, but most home and design blogs prefer links to neighbourhood guides, market reports or buyer and seller resources rather than individual listings. Listings also expire, which leaves the link pointing at a dead page. We usually suggest linking to a durable guide or area page and can advise which of your pages will be easiest to place.
How do you handle fair housing rules?
We write about homes, costs, processes and amenities, never about who lives in an area or who an area suits. We avoid language that could suggest steering buyers or renters by race, religion, family status, disability or any other protected characteristic. If your brokerage has its own fair housing wording guidance, send it and we will follow it.
Do you write about mortgages and investing?
Yes, in general terms. We explain how processes work, such as pre-approval, closing costs or rental yield calculations, without giving personal financial advice or promising returns. Rates and figures are sourced and dated. Readers are pointed toward licensed mortgage advisers or financial professionals for decisions about their own situation.
Are the backlinks dofollow?
Most property and home blogs allow dofollow links in guest content, but some news publishers add rel="sponsored" or label articles as sponsored. We respect each publisher's link attributes and disclosure rules and show them on the site list before you approve it, so you always know what you are getting.
What anchors work best for real estate sites?
Brand names, brand plus city, and descriptive phrases like a neighbourhood name with "homes for sale" or "market guide" work well. Heavy repetition of one phrase such as "realtor in [city]" across many sites looks forced. We recommend a natural mix and can choose anchors for you if you prefer.
Do you work with agencies and brokerage networks?
Yes. Agencies running realtor link building for several clients and brokerages with multiple offices order this gig regularly. You can send separate targets and markets for each post, and we keep the reporting clear per client or office. Reports are unbranded if you need to pass them on.
What if a link gets removed?
If a link is removed within 6 months, we replace it free with a placement of equal or better quality. Send us the URL and we will check with the publisher. Property and news sites sometimes prune old content or restructure categories, and this policy covers you for that period.