About This Gig
This is digital PR link building done the way journalists actually respond to it. We find a story connected to your business, build the evidence behind it, and pitch it to reporters and editors who cover your space. When they use it, you earn links and brand mentions on news sites and industry publications that cannot be bought through a guest post menu.
We will be straight with you from the start: earned coverage cannot be guaranteed by anyone. Journalists decide what runs. A campaign that lands well can bring a strong set of placements, and one that lands quietly might bring only a few. That is why the placement numbers in each package are estimates based on the size of the campaign, not promises. What we control is the quality of the idea, the asset behind it, the accuracy of the outreach list and the persistence of the follow-up, and we put the work into all four.
Why Digital PR Link Building Earns Links Others Cannot
Editors at national news sites, trade magazines and big niche blogs do not sell links, and the ones that do are usually not worth it. They do, however, need fresh stories, data, and expert voices every single day. Give them something useful and they will cite you, often with a link. Those news site links tend to carry more weight than anything bought, because they come from sites with real editorial standards and strong link profiles, and because nobody else can get them by placing an order.
There is a second benefit people underestimate. Coverage in recognised publications builds brand trust with customers, investors and partners, and those mentions feed the signals search engines use to understand who you are.
The Campaign, Step by Step
1. Discovery and angles
We start with your business, your audience and the publications you would love to appear in. From there our team develops story angles: a trend you have data on, a contrarian expert view, a seasonal hook, a ranking or index, a survey result. Each angle is tested against one question. Would a journalist on that beat care about this without knowing who sent it? Basic includes one pitched angle, Standard two, and Premium four.
2. The pitch asset
In digital PR link building, journalists link to sources, so every angle needs something worth sourcing. For Basic, that is expert commentary from your team, shaped into quotable lines for reactive pitching. Standard includes a mini data study, such as an analysis of public data or a short survey summary. Premium gets a full data study with a proper methodology, a landing page brief for your site, and charts or tables journalists can embed.
3. Building the outreach list
Good journalist outreach starts with research. We look at what each reporter has written recently, not their job title alone. A reporter who covered remote work statistics last month is a better target than a general business editor. Lists run to 100 contacts in Basic, 250 in Standard and 500+ in Premium, segmented by beat and publication type so each group gets a pitch written for them.
4. Pitching and follow-up
Pitches are short, personal and lead with the news. We follow up with people who have not replied, one round in Basic, two in Standard and three in Premium, and we also answer relevant journalist requests on source platforms throughout the campaign. When a writer asks for a comment or extra data, we come back to you quickly so the opportunity is not lost.
5. Coverage tracking
We monitor for pickups during and after outreach, including coverage that mentions your brand without linking. Where it makes sense, we politely ask for the link to be added.
Is a Campaign Right for Your Brand?
Digital PR link building suits brands with something to say: SaaS and tech companies with usage data, ecommerce brands with sales or search trends, finance and property firms with market insight, health and wellness businesses with credentialed experts, and agencies running campaigns for clients. It also works for local businesses when the angle is regional. It is not the best fit if you need links to a specific product page next week. For that kind of targeted placement, our niche edit services or guest posts are faster.
Comparing the Three Packages
Basic is a focused reactive campaign: one angle, expert commentary, a 100-contact list, one follow-up round, reactive journalist requests and a coverage report. Estimated placements: 2 to 4.
Standard adds a second angle, a mini data study, a 250-contact list and two follow-up rounds. Estimated placements: 5 to 10.
Premium is the full data-led campaign: four angles, a full data study, 500+ contacts, three follow-up rounds and a strategy call at the start to align the campaign with your SEO targets. Estimated placements: 12 to 20.
These ranges reflect what campaigns of this size typically achieve when the angle is sound. They are not a minimum, and results can fall above or below.
What We Need From You
- A short brief on your business, audience and goals, including the pages you would like coverage to point to.
- Any data you hold that could support a story, even if it seems dull. Anonymised internal numbers are often the best raw material.
- A spokesperson who can approve quotes and respond to journalist questions within a day.
- Topics, claims or competitors we must avoid, and any compliance rules in your sector.
How We Protect Your Reputation
We never fabricate data, survey results or expert credentials. If a study has limits, the methodology says so. We do not spam journalists with mass blind emails, buy placements disguised as editorial coverage, or use AI-written pitches sent by the thousand. Your name goes out attached to the outreach, so we treat every contact the way a good in-house PR team would. Our quality standards apply to this service as much as to any placement.
What You Get at the End
You receive a coverage report listing every placement, the publication, the date, whether it links to you, the link type, and the page it points to. Most news sites use nofollow on some outbound links and dofollow on others, so we record each one honestly. We also include the angles and assets used, so you can reuse the research on your own blog and social channels.
With digital PR link building, coverage keeps coming in for a while after outreach closes, as other writers find the original articles. Ranking effects build gradually as those links are crawled, usually over a period of months. If you want to keep momentum, the digital PR services page explains our ongoing retainers for brands that want a new story every month.
Every order follows Google’s spam policies for links: no private blog networks, no automated content and no hidden links.
Compare Packages
| Feature | Basic · $299 | Standard · $699 | Premium · $1299 |
|---|---|---|---|
| Estimated placements | 2-4 (estimated) | 5-10 (estimated) | 12-20 (estimated) |
| Story angles pitched | 1 | 2 | 4 |
| Pitch asset | Expert commentary | Mini data study | Full data study |
| Journalist outreach list | 100 contacts | 250 contacts | 500+ contacts |
| Follow-up rounds | 1 | 2 | 3 |
| Reactive journalist requests | ✓ | ✓ | ✓ |
| Strategy call | – | – | ✓ |
| Coverage report | ✓ | ✓ | ✓ |
| Delivery time | 21 days | 30 days | 45 days |
| Price | $299 | $699 | $1299 |
Frequently Asked Questions
Do you guarantee a number of placements?
No, and you should be wary of anyone who guarantees earned coverage. Journalists choose what to publish. The placement figures in each package are estimates based on what campaigns of that size usually achieve with a solid angle. We control the idea, the research, the list and the follow-up, and we report every result openly, including campaigns that land fewer pieces than expected.
Are digital PR links dofollow?
Many are, but not all. News publishers set their own link policies, and some use nofollow or sponsored attributes on outbound links. We record the link type for every placement in your report. Even nofollow coverage on a respected publication has value for brand trust, referral traffic and the way search engines understand your brand as an entity.
What is a data-led asset?
It is original research that gives journalists a reason to cite you. In Standard, that is a mini study using public data or a short survey summary. In Premium, it is a full study with a clear methodology, findings, charts and a landing page brief for your site. Journalists link to the source of data, so the asset is usually where links point.
How do you choose which journalists to contact?
We look at what each writer has published recently and match them to the angle. Someone who covered your topic in the last few weeks is far more likely to respond than a general editor. Lists are segmented by beat and publication type, and pitches are adjusted for each group rather than sent as one identical email to everyone.
Can coverage point to my product pages?
Journalists usually link to the most useful source, which is often your homepage or the research page rather than a product page. We plan the campaign so the asset sits on your site and can pass value internally to commercial pages. If you need links pointed at specific product URLs, guest posts or niche edits are more reliable for that job.
What do you need from my team during the campaign?
Mainly speed. When a journalist asks for a comment, an extra figure or a headshot, replies within a day keep the opportunity alive. We also need approval on the angles, the asset and any quotes before outreach starts. Beyond that, our team handles research, writing, list building, pitching and tracking.
How long until I see coverage and SEO results?
Most coverage appears during the outreach window and in the weeks after, as other writers pick up the story. Some pieces surface later. SEO effects build more slowly because links need to be crawled and your site reassessed, so think in months rather than days. Digital PR works best as a steady activity rather than a single burst.
Which industries do you work with?
We run campaigns for SaaS, tech, ecommerce, finance, property, travel, health and wellness, education and B2B services. Regulated sectors are welcome as long as you can provide compliant claims and a qualified spokesperson. We do not run campaigns for gambling, adult content or products that cannot be legally promoted in the target market.