About This Gig
Law firms are some of the most aggressive buyers of links, and legal editors know it. Ask the owner of a decent legal blog how many pitches they get from personal injury marketers each week and you will hear a sigh. That is why our legal guest posts start from what the publisher needs, not what the firm wants to rank for. We write articles that explain a legal process clearly, mention your firm where it belongs, and stay well away from anything that looks like advice to a specific reader.
You get placements on law blogs, legal news and commentary sites, business publications and regional sites that cover the communities your firm serves.
The Rules That Shape Legal Content
Lawyers are bound by professional conduct rules on advertising, and those rules do not switch off because an article sits on someone else’s website. In the United States that means state bar rules on attorney advertising. In England and Wales it means the SRA’s standards on publicity, and other countries have their own versions. We are not your ethics counsel, but we write with the common restrictions in mind.
- No promises about outcomes. Articles never say a firm “wins” cases, quote settlement figures or imply a result can be repeated.
- No self-awarded titles. We avoid words like “specialist” or “expert” unless your jurisdiction permits them and you confirm the certification exists.
- No legal advice. Pieces explain general principles and always point readers toward speaking to a qualified lawyer about their own situation.
- Jurisdiction is named. Limitation periods, fault rules and court procedures vary, so every article says which state or country it covers.
Every draft comes to you before it is pitched, so a partner or your compliance contact can confirm it fits your bar’s rules.
How We Place Legal Guest Posts
Finding publishers that take legal topics
Plenty of general blogs refuse anything from a law firm. We look for sites that already publish legal explainers, small business guidance, HR and employment content, family and personal finance topics, motoring and road safety, property and local news. Topical overlap with your practice area matters more than a big domain score.
Checking the site properly
We review six months of traffic trends, where visitors come from, outbound link ratio and how many recent posts are thinly disguised ads. A site where every second article links to an injury firm in a different city is a footprint we avoid, even if the metrics look fine.
Writing and placing
Our writers have experience with legal content writing and work from statutes, court guidance and government sources. After placement we confirm the page is indexed and the link and its attributes are as agreed.
Firms and Services This Suits
Personal injury, family, immigration, employment, criminal defence, estate planning, business and property practices all order law firm backlinks through this gig. So do legal tech companies, legal directories building their own authority and marketing agencies handling attorney link building for several firms. Firms in competitive metro areas often pair it with local citations, because a clean local footprint and relevant editorial links tend to work together.
Topics that editors accept for legal guest posts are usually practical: what to do after a workplace injury, how probate works when there is no will, what a tenant can ask a landlord to repair, or how a small business should handle a contract dispute. Articles like these answer questions real readers search for, which is exactly why publishers say yes. Opinion pieces on pending cases or attacks on rival firms rarely get through, and we would not pitch them anyway.
Basic, Standard or Premium for Your Firm
Basic places one of our legal guest posts, 800 words long, on a site of DA 25+. It is a sensible way to see our writing on a single practice area page before committing to more.
Standard moves to three articles of 1,000 words on DA 35+ sites. You approve the publisher list in advance, and we match sites to the practice area, so an employment page lands on HR and business publications rather than a generic lifestyle blog.
Premium is five 1,200 word articles on DA 45+ sites, with everything in Standard plus a deliberate mix of dedicated legal blogs and local or business publishers. That spread looks natural and reaches both researchers and people in your area. It suits firms with several offices or several practice areas to support.
All three include the jurisdiction statement and a draft for attorney review, because we do not treat compliance as an upgrade.
What We Ask You to Provide
- Target URLs, ideally practice area or location pages rather than the homepage.
- The jurisdictions you are licensed in and any you must not appear to target.
- Anchor preferences. Branded and descriptive anchors are safest for lawyer SEO links; exact-match money phrases repeated across sites are not.
- Required disclaimers, such as “attorney advertising” labels, and phrases your bar does not allow.
- Competitor firms or directories you do not want to share a page with.
Where We Say No
We do not buy from private blog networks or link farms, and we do not use automated, spun or bulk-generated articles. No hidden links, no footer stuffing, no fake attorney bylines. We will not write content that misstates the law, attacks a named opposing party or implies your firm can produce a particular verdict.
Some legal and news publishers mark guest content as sponsored or apply rel=”sponsored” to links. We respect each publisher’s link attributes and disclosure rules and show you what applies to every site on the list. In a profession built on advertising rules, transparent placements are the right fit anyway.
The Report Your Firm Receives
Your report lists each live URL, the domain’s metrics at placement, the anchor, the link attribute, the jurisdiction the article covers and the date it went live. If a link is removed within 6 months, we replace it free.
Expectations for Law Firm Backlinks
Legal search is crowded, and links are one part of the picture alongside your practice pages, reviews, Google Business Profile and local signals. Relevant legal guest posts support rankings gradually, usually over several weeks to a few months as pages are recrawled. We do not promise positions, case enquiries or a set number of calls.
Our guide to legal guest posts covers publisher selection in more depth, and the notes on legal backlinks explain how editorial links fit a wider firm strategy. For a walk through of ordering and approvals, see how it works.
Every order follows Google’s spam policies for links: no private blog networks, no automated content and no hidden links.
Compare Packages
| Feature | Basic · $119 | Standard · $279 | Premium · $519 |
|---|---|---|---|
| Legal guest posts | 1 | 3 | 5 |
| Minimum site authority | DA 25+ | DA 35+ | DA 45+ |
| Article length | 800 words | 1,000 words | 1,200 words |
| Jurisdiction stated in every article | ✓ | ✓ | ✓ |
| Draft sent for attorney review | ✓ | ✓ | ✓ |
| Publisher list approval before writing | – | ✓ | ✓ |
| Practice-area matched publishers | – | ✓ | ✓ |
| Mix of legal and local business sites | – | – | ✓ |
| Delivery time | 10 days | 14 days | 21 days |
| Price | $119 | $279 | $519 |
Frequently Asked Questions
Do your articles comply with bar advertising rules?
We write with the common restrictions in mind: no outcome promises, no settlement figures, no unverified specialist titles and no advice to individual readers. Rules differ between states and countries, though, and we are not your ethics counsel. That is why every draft goes to you first, so a partner or compliance contact can confirm it meets your own bar’s requirements before we pitch it.
Will the articles give legal advice?
No. Each piece explains general legal principles, processes or rights in plain language and names the jurisdiction it covers. It then encourages readers to speak to a qualified lawyer about their own circumstances. Framing content this way protects your firm, keeps publishers comfortable and avoids creating the impression of a lawyer and client relationship with readers.
Which practice areas can you cover?
Most of them, including personal injury, family, immigration, employment, criminal defence, estate planning, business, property and intellectual property. Personal injury is the most competitive and some publishers cap how many injury links they accept, so delivery can take a little longer. We tell you upfront if your practice area narrows the available sites.
Can you target a specific city or state?
Yes. We include local and regional publishers where they exist and write about rules that apply in your jurisdiction. Premium mixes dedicated legal blogs with local or business publishers, which suits firms competing in one metro area. Tell us where you are licensed so we never imply you practise somewhere you are not.
Who writes the legal content?
Writers experienced in legal topics draft each article from statutes, court guidance and government sources. They are not lawyers and the byline will never claim they are. If an attorney at your firm wants to be named as author, send their details and approval, and we will place it with publishers that accept attorney bylines.
Are the links dofollow?
Many are, but some legal and news publishers add rel=”sponsored” or label guest content as sponsored. We respect each publisher’s link attributes and disclosure rules and show them on the publisher list before you approve it. A clearly disclosed link on a respected law site still brings referral visits and credibility.
What anchors do you recommend for law firms?
Branded anchors, the firm’s name with a location, and descriptive phrases such as a practice area with a city work well. Repeating the same exact money phrase across many sites looks unnatural, and legal is a niche where that pattern is common and easy to spot. We suggest a mix if you leave anchors to us.
What if a placement is removed later?
If a link is removed within 6 months, we replace it free with one of equal or better quality. Send us the URL and we will check what changed with the publisher. This applies to every package and covers normal site updates, redesigns and content clean-ups by the publisher.