About This Gig
Most online stores have the same link problem. The homepage and maybe a blog post or two attract links, while the category and product pages that actually make money have almost none. This ecommerce link building service is built to fix that, by earning relevant links that point straight at the pages you sell from, using the formats publishers already use when they write about products.
It suits Shopify, WooCommerce, BigCommerce and Magento stores, direct-to-consumer brands, multi-brand retailers, and manufacturers who sell online alongside stockists. If you run a store with a few hundred products, or a focused brand with a handful of hero items, the approach is the same: pick the pages that matter and send links where they will do the most good.
Why Store Pages Rarely Earn Links by Themselves
Publishers link to useful things, and a product page is a sales page. Nobody writing a blog post about hiking stumbles across your waterproof jacket listing and links to it out of kindness. That is why most store owners see their homepage gather links while category pages sit on page two for years.
The workaround is context. Product pages get linked when they appear inside content readers want: a roundup of the best rain jackets under a set price, a gift guide for walkers, a packing list, a review, or a “where to buy” mention in an article about a craft or hobby. Our work is finding those opportunities and getting your products into them honestly. Good ecommerce link building looks less like buying links and more like product PR, done consistently.
There is a second benefit. Product page backlinks and category links pass relevance through your internal links too, so a well-linked category page lifts the products listed under it. That is one reason we often recommend starting with collections rather than single items, especially for stores with large or frequently changing catalogues.
The Formats We Use
Product roundups
Articles comparing several products in a category. Your item is one of the options, described accurately, with a link to its product page or the category page. Editors prefer roundups that include more than one brand, so we never pitch a “best of” list where you are the only answer.
Gift guide placements
Seasonal and occasion-based guides for Christmas, Mother’s Day, birthdays, weddings and graduations. These get planned months ahead by editors, which is why Premium includes pitching to upcoming guides rather than only the ones already published.
Editorial articles
Original how-to and buying advice content on relevant sites, with a contextual link to a category page. A post about setting up a home espresso corner, for example, links naturally to a grinder category.
Supplier and brand mentions
If you stock brands, or other retailers stock yours, there are often unlinked mentions or “where to buy” pages that should point to you. We find those and ask for the link, which tends to be the easiest win in the whole campaign.
How Our Ecommerce Link Building Runs
- Page priorities. We agree which category and product pages to support. Pages with stable URLs and steady stock come first. A product that might be discontinued in two months is a poor target.
- Review. On Standard and Premium, we look at your current links and two or three competitor stores to see which pages and formats earn links in your market.
- Prospecting and vetting. We check six months of organic traffic history, topical overlap, the outbound link ratio, and whether a site exists mainly to sell placements. Coupon spam sites and scraped “deal” blogs are excluded.
- Outreach and writing. Human writers create the articles and product descriptions. Prices and specs are checked against your live pages.
- Verification. Each live link is checked for the correct URL, anchor and indexability.
Matching a Package to Your Store
Every tier of our ecommerce link building uses the same vetting. Basic builds three links on DA 25+ sites to up to two pages, using editorial articles. It works for a small store testing whether category page links move a key collection.
Standard builds seven links on DA 35+ sites across up to five pages, mixing articles and product roundups, with a review of your store and competitors plus an anchor and page priority plan.
Premium builds twelve links on DA 40+ sites across up to ten pages, using the full mix of articles, roundups, gift guides and brand mentions, with seasonal gift guide pitching included. It is the right choice for stores heading into a busy season or running several important collections. If you want links every month rather than a single campaign, our monthly link building plans are built for that.
What We Need From Your Store
- The category and product URLs you want supported, in order of priority.
- Your best sellers and margins, roughly, so we focus on pages worth ranking.
- Any brands you stock or suppliers you work with.
- Whether you can send samples for review content. It is optional, but it opens doors.
- Anchors you prefer, or permission to choose natural ones.
Our Rules for Online Store SEO Links
No PBNs, no link farms, no spun or auto-generated text, no hidden links, and no fake reviews. We never write a roundup that misrepresents a competitor or invents testing we did not do. Gift guides and roundups are often affiliate or sponsored content on the publisher’s side, and some sites label them that way. We respect each publisher’s link attributes and disclosure rules, including sponsored and affiliate tags. More detail is on our quality standards page. If a link is removed within 6 months, we replace it free.
Your Campaign Report
You receive every live URL, the format used, the linked page, anchor, the site’s metrics at placement and the publish date, grouped by target page so you can see which collections received links.
When to Expect Movement
Category pages often respond more slowly than blog content, partly because competing stores are strong and partly because search engines weigh product availability and on-page quality too. Expect ecommerce link building to show its effect over weeks to months, not days. We do not promise rankings or sales. Links help most when the page itself is in good shape, with unique copy, clear filters and products in stock. Our guide to ecommerce link building covers how to prepare those pages before a campaign.
Every order follows Google’s spam policies for links: no private blog networks, no automated content and no hidden links.
Compare Packages
| Feature | Basic · $99 | Standard · $239 | Premium · $449 |
|---|---|---|---|
| Links built | 3 | 7 | 12 |
| Site authority | DA 25+ | DA 35+ | DA 40+ |
| Pages supported | Up to 2 | Up to 5 | Up to 10 |
| Link mix | Editorial articles | Articles + roundups | Articles, roundups, gift guides, brand mentions |
| Store and competitor link review | – | ✓ | ✓ |
| Anchor and page priority plan | – | ✓ | ✓ |
| Seasonal gift guide pitching | – | – | ✓ |
| Detailed delivery report | ✓ | ✓ | ✓ |
| Delivery time | 14 days | 21 days | 30 days |
| Price | $99 | $239 | $449 |
Frequently Asked Questions
Can you build links directly to product pages?
Yes, and that is a big part of this service. Product pages get linked most naturally through roundups, gift guides and reviews, where the product is one of several options. We also build links to category pages, which are often the better target because they stay live when individual products change. During planning we help decide which pages deserve links first.
Which ecommerce platforms do you work with?
Any. Shopify, WooCommerce, BigCommerce, Magento, Wix and custom builds all work, because the links are built on other sites. What matters more is that your target URLs are stable. Some platforms create duplicate product URLs through collections, so we check that we are linking to the canonical version of each page before placement.
What happens if a linked product sells out?
A temporary sellout is usually fine, especially if the page stays live with a back-in-stock option. Permanent discontinuation is the bigger risk, since a dead page wastes the link. If a product is being retired, redirect it to the closest category and tell us. For that reason we favour category pages and long-lived best sellers when planning anchors and targets.
Are gift guide links sponsored or affiliate?
Often, yes. Many publishers fund gift guides and roundups through affiliate programmes or paid inclusion, and they label them accordingly. We respect each publisher’s link attributes and disclosure rules and do not ask anyone to remove sponsored or affiliate tags. These placements still bring relevant visitors and brand exposure, and the mix of attributes looks natural in a store’s link profile.
Do I need to send free samples?
No, but it helps. Some reviewers and roundup writers will only include products they have handled, and a sample makes outreach much easier for those sites. If you are willing, tell us how many units you can spare and where you can ship. We never promise a positive review in exchange for a sample, and the writer decides what they say.
How many pages should I target?
Fewer than most store owners expect. Spreading a handful of links across dozens of pages rarely moves anything. We suggest focusing on your most profitable categories first, then expanding. Basic covers up to two pages, Standard up to five and Premium up to ten, which reflects how many pages each link volume can realistically support.
When should I order for seasonal sales?
Earlier than you think. Editors plan gift guides for Christmas and other major dates weeks or months in advance, and links also need time to be crawled and take effect. For a winter peak, starting in late summer or early autumn is sensible. Premium includes pitching to upcoming guides so your products can be considered before they are finalised.
What if one of the links is removed?
If a link is removed within 6 months, we replace it free with a comparable placement for the same or a similar page. Send us the URL and we check it. This covers removals by the publisher. It does not cover links lost because your page was deleted or redirected, so let us know before restructuring categories.