About This Gig
Link reclamation is the work of recovering links that you have already earned but are not getting credit for. Every established website leaks them. A journalist names your company but forgets the link. A partner redesigns their site and your link disappears. You delete an old product page, and the twenty sites that linked to it now send visitors to a 404. Our link reclamation service finds those gaps and closes as many as we can, through redirects on your side and polite, specific outreach on theirs.
It is often the best value work in off-page SEO, because the hard part (persuading someone your brand is worth mentioning) has already happened. We are asking for a small correction, not a favour.
Four Kinds of Lost Value We Go After
Unlinked brand mentions
Articles, reviews, roundups and interviews that name your brand, product or founder without linking. We search mention data and the open web, then filter out the noise: forum chatter, scraped copies, social posts and pages where a link would look out of place. What remains are genuine editorial mentions where a link would help the reader.
Lost backlinks
Links that existed and then vanished. We sort them by cause, because the fix depends on it. Some were removed during a redesign, some sit on pages that moved without a redirect, and some were swapped for a competitor. Not every lost link is worth chasing; a link from a page that was itself deleted cannot come back.
Broken inbound links to your site
External links still live on other sites but pointing at URLs on your domain that now return errors. This is usually the quickest win. A correct 301 redirect to the closest matching live page restores most of the value without contacting anyone.
Redirect chains and misdirected links
Links that pass through three or four hops after several migrations, or redirect to your homepage when a closely matching page exists. We map them and recommend cleaner redirects.
This is different from a backlink audit, which judges the quality of your whole profile, and from broken link building, which targets dead links on other people’s sites. Reclamation is about your own lost or uncredited value.
Our Link Reclamation Workflow
- Data pull. Backlink history from several tools plus Search Console where you share it, along with a crawl of your own site to find error pages that still attract links.
- Triage. Every opportunity gets a reason code and a priority. A lost link from a respected industry publication ranks above an unlinked mention on a small blog.
- Redirect map. For broken inbound links, we produce a spreadsheet of old URL to new URL, ready for your developer or CMS plugin. On Standard and Premium we include it as a finished deliverable.
- Outreach. For mentions and lost links, we find the right person, usually the author or the site editor rather than a generic inbox, and send a short, personal note with the exact page, the exact sentence and the URL we suggest. One or two follow-ups, then we stop.
- Verification. We recheck every page we contacted before closing the order and record the result.
Sites That Benefit Most
Link reclamation pays off for sites with history. Brands that get press coverage. Companies that have rebranded, merged or changed domain. Ecommerce stores that retire products often. SaaS companies whose docs and blog have been restructured more than once. Publishers that moved CMS. A brand-new site with little coverage has little to reclaim, and a digital PR campaign would make more sense.
Comparing Basic, Standard and Premium
Basic works through up to 20 opportunities, covering unlinked mentions and lost links with outreach, and delivers a findings report. It suits a smaller brand that wants to test what is out there.
Standard handles up to 50 opportunities, adds the broken inbound link check and a ready-to-use redirect map, and includes two follow-up emails per contact.
Premium is the most complete: up to 100 opportunities across all four categories, a full redirect map including chain fixes, and a review of internal links on your own site that point at dead URLs, so the cleanup is consistent inside and out.
What We Need to Get Started
- Your domain and any previous domains or brand names, including old product names.
- Dates of past migrations or redesigns, if you know them.
- Search Console access, which helps a lot with broken inbound links.
- Who should appear as the sender of outreach. We can write as your team with your approval, or as our team acting on your behalf.
- Pages you want links pointed at, if they differ from where the mention would naturally go.
Ground Rules
We only ask for a link where it is honest and helpful to the reader, and we never pressure, threaten or pay site owners to add one. No private blog networks, link farms, spun content or hidden links. If a publisher’s policy is not to link to brands they mention, or they choose a nofollow or sponsored attribute, that is their call and we respect it. Some will decline, and some will not reply. We do not send more than two follow-ups to anyone.
Because recovered links sit on independent sites that we do not control, we do not offer replacements on them. What we can promise is that every result is reported accurately.
Files Handed Over at the End
A spreadsheet of every opportunity we worked, its category and priority, the outreach status, and the live URL where a link was restored. Standard and Premium add the redirect map. Premium adds the internal link fix list. You also get a short summary of patterns we noticed, such as a section of your site that keeps losing links after updates.
Being Honest About Outcomes
Success rates for outreach vary widely by industry and by how warm the original mention was, so we will not promise a number of links. Redirect fixes are more predictable, since they are within your control. Recovered value is usually reflected in search results over weeks rather than days, as pages are recrawled. A steady link reclamation habit, repeated every few months, tends to do more than one big clean-up. Our link reclamation guide explains how to keep on top of it between orders.
Every order follows Google’s spam policies for links: no private blog networks, no automated content and no hidden links.
Compare Packages
| Feature | Basic · $79 | Standard · $189 | Premium · $349 |
|---|---|---|---|
| Opportunities worked | Up to 20 | Up to 50 | Up to 100 |
| Unlinked brand mention outreach | ✓ | ✓ | ✓ |
| Lost backlink recovery | ✓ | ✓ | ✓ |
| Broken inbound link check | – | ✓ | ✓ |
| Redirect map | – | Ready to use | Full, incl. chain fixes |
| Internal dead-link fix list | – | – | ✓ |
| Follow-ups per contact | 1 | 2 | 2 |
| Findings report | ✓ | ✓ | ✓ |
| Delivery time | 7 days | 14 days | 21 days |
| Price | $79 | $189 | $349 |
Frequently Asked Questions
How many links will you recover?
We cannot promise a number, because each link depends on a site owner choosing to add or restore it. Redirect fixes for broken inbound links are more predictable, since you control them. The report shows every opportunity we worked and its outcome, so you can see exactly what came back and what is still pending after delivery.
What is the difference between link reclamation and broken link building?
Broken link building looks for dead links on other websites, pointing anywhere, and offers your content as a replacement. Link reclamation focuses only on value that already belongs to you: mentions of your brand without a link, links you used to have, and links pointing at your own pages that no longer work. It is usually a warmer and simpler request.
Do you change redirects on my site?
No. We produce the redirect map and explain each entry, then your developer or CMS plugin applies it. That keeps control of your site with you and avoids access issues. If you want, we recheck the redirects after they go live and note any that still return errors or chain through extra hops.
Who sends the outreach emails?
You choose. We can write as your team, using wording you approve, which often gets better replies because the request comes from the brand that was mentioned. Or we can write as our team acting on your behalf. Either way, emails are short, personal and specific to the page, never a mass template.
Are recovered links replaced if they are removed?
Recovered links sit on independent sites we do not own or pay, so we do not offer replacements on them. Redirect fixes stay in place as long as you keep them on your site. If you see a pattern of links disappearing, that is worth another reclamation round a few months later.
Is this worth it for a new website?
Usually not yet. Reclamation needs history: press coverage, past links and old URLs. A site under a year old with little coverage will have few opportunities. We would point you toward guest posts or digital PR first, and come back to reclamation once your brand is being talked about.
Do you need access to Google Search Console?
It is optional but useful. Search Console shows links and crawl errors that third-party tools sometimes miss, especially for broken inbound links. Read-only access is enough. Without it, we rely on several backlink tools and our own crawl, which still covers most opportunities but may miss some older or smaller linking pages.