Link Reclamation Services
Recover links you have already earned but lost, from broken URLs and site migrations to brand mentions that never included a link.
What’s Included
- Audit of backlinks pointing to broken or redirected pages
- 301 redirect recommendations for your development team
- Lost link analysis to find removed backlinks
- Unlinked brand, product and spokesperson mention research
- Prioritization by site quality and relevance
- Personalized outreach and follow-ups
- Report of recovered links and actions taken
Most websites are quietly losing link value they already earned. Redesigns and migrations break URLs without redirects, deleted pages leave backlinks pointing at 404s, publishers update articles and drop links, and journalists mention brands without linking at all. Every one of these is an easier win than building a new link from scratch, because the relationship and the relevance are already there.
Our link reclamation service finds and recovers that lost value. We audit backlinks pointing to broken pages, recommend redirects you can implement yourself, identify links that were removed and why, and locate unlinked mentions of your brand, products or people. Then we handle polite, specific outreach asking publishers to restore or add the link.
What Is Link Reclamation?
Link reclamation is the process of recovering backlinks you have lost or never received credit for, by fixing broken destination URLs, restoring removed links and converting unlinked brand mentions into links.
Some reclamation needs no outreach at all: setting up 301 redirects from dead URLs with backlinks to relevant live pages can recover value immediately. Other cases, such as unlinked mentions or removed links, involve contacting the publisher, who already knows and references your brand.
Why Prioritize Link Reclamation?
Quickest wins
Recovering existing links is usually easier than earning new ones.
Recover migration losses
Fix links broken by redesigns, URL changes or deleted pages.
Warm outreach
Publishers already mention you, so requests are relevant and reasonable.
Redirect value
Correct 301 redirects can reclaim equity without any outreach.
Brand monitoring
Identifies where you're mentioned and how you're described.
Profile protection
Regular reclamation stops your link profile eroding over time.
How It Works
A clear, managed workflow from brief to verified live placement.
Audit lost value
We find broken targets, lost links and unlinked mentions.
Fix technical issues
We provide a redirect map for pages with backlinks that now return errors.
Reach out
We contact publishers to restore links or link existing mentions.
Report
You receive a report of recovered links and outstanding opportunities.
Link Reclamation vs New Link Building
| Factor | Link Reclamation | New Link Building |
|---|---|---|
| Starting point | Existing links and mentions | No existing relationship |
| Effort per link | Typically lower | Typically higher |
| Relevance | Already established | Must be created |
| Supply | Limited to what you've earned | Ongoing |
| Technical fixes | Often involved | Rarely |
Who Is This For?
- Sites that recently migrated, rebranded or redesigned
- Established brands with frequent press mentions
- Businesses that deleted or consolidated old content
- Companies with active PR but few resulting links
- Agencies onboarding clients with legacy sites
What to Consider Before Buying Link Reclamation
- Opportunities are limited to links and mentions you already have; newer sites may have few.
- Redirect recommendations require access to your site or development team to implement.
- Publishers aren't obliged to add or restore links, so outcomes can't be guaranteed.
- Mentions in regulated contexts such as casino, gambling, CBD, crypto, health and finance may be intentionally unlinked under publisher policy or local rules.
Explore Related Services
Frequently Asked Questions
What is an unlinked mention?
It's when a website mentions your brand, product or team member without linking to your site. Asking the publisher to add a link is a reasonable, relevant request.
Can you implement redirects for me?
We provide a detailed redirect map. Implementation is usually done by your developer or CMS admin, since it requires site access.
How do you find lost links?
We use backlink tools to see links that disappeared and check whether the page changed, the link was removed or your URL broke.
How often should link reclamation be done?
After any migration or redesign, and periodically for brands with regular press coverage, for example quarterly.
Is this useful for new websites?
Less so. Reclamation works best for sites with an existing backlink profile or brand mentions to recover.
Recover the Links You Already Earned
We'll find lost links and unlinked mentions and win them back. Request a quote or view pricing.