Brand Mention Campaigns
Grow how often relevant publications, blogs and industry resources mention your brand, through PR, expert contributions, listings and link reclamation.
What’s Included
- Audit of current brand mentions, linked and unlinked
- Unlinked mention reclamation outreach
- Roundup, listicle and resource list opportunity research
- Expert commentary and source request pitching
- PR angles to generate new mentions
- Sentiment notes on key mentions found
- Monthly or campaign report of mentions and links
Search engines and readers both pay attention to who talks about a brand. Consistent mentions in relevant publications, comparison articles, industry roundups and expert commentary help establish what your company is known for. Some mentions include a link and some do not, but both contribute to visibility and reputation.
Our brand mention campaigns combine several tactics: PR pitching, expert commentary, inclusion in relevant roundups and resource lists, and reclaiming existing unlinked mentions by asking publishers to add a link. Earned mentions depend on editors and are not guaranteed, so we report what was pitched, what landed and what remains in progress.
What Is a Brand Mention Campaign?
A brand mention campaign is a coordinated effort to increase relevant online references to your company name, products or people across media, blogs and industry sites.
It differs from pure link building by valuing the mention itself. Unlinked mentions can support brand awareness and associations between your brand and a topic, and many can be turned into links later. A good campaign focuses on relevant, positive mentions in places your audience actually reads.
Why Run a Brand Mention Campaign?
Topical association
Repeated mentions alongside your topic help connect your brand with that subject.
Brand awareness
More references in relevant places means more people encounter your name.
Link reclamation
Existing unlinked mentions can often be converted into links with a polite request.
Comparison visibility
Inclusion in roundups and comparison articles reaches buyers who are actively evaluating options.
Reputation support
Positive, credible mentions help balance what people find when they search your brand.
Natural profile growth
Mentions and links earned across many sources look organic.
How It Works
A clear, managed workflow from brief to verified live placement.
Mention audit
We find where your brand is mentioned today and where competitors are mentioned but you are not.
Opportunity plan
We prioritise reclamation, roundups, commentary and PR angles.
Outreach
We contact publishers, writers and journalists with relevant, tailored requests.
Track and report
We log new mentions and links and report progress transparently.
Linked vs Unlinked Brand Mentions
| Factor | Linked Mention | Unlinked Mention |
|---|---|---|
| Passes link signals | Yes, if followed | No direct link equity |
| Brand awareness | Yes | Yes |
| Referral traffic | Clickable | Only via search |
| Opportunity | Already complete | Can often be reclaimed |
Who Is This For?
- Brands that are discussed online but rarely linked
- Companies competing in comparison-heavy markets such as SaaS
- Businesses building reputation in a new category
- Agencies combining PR and SEO for clients
What to Consider Before a Brand Mention Campaign
- Earned mentions depend on publishers and journalists and are never guaranteed.
- Some roundup and listicle inclusions are paid. We flag these so you can decide, and they should be disclosed.
- Not every unlinked mention can be converted. Some publishers do not add links.
- Mentions are cumulative. Results build over months rather than days.
- Regulated sectors must keep claims compliant and respect platform and local advertising rules.
Explore Related Services
Frequently Asked Questions
Do unlinked mentions help SEO?
Search engines have indicated they can recognise brand references, and unlinked mentions support awareness and topical association. Their direct impact is harder to measure than links, which is why we also pursue reclamation.
What is link reclamation?
It means finding mentions of your brand that do not link to you and politely asking the publisher to add a link, which often succeeds because they already reference you.
How do you find mentions?
We use brand monitoring and search tools to locate references to your company, products and key people.
Can you remove negative mentions?
Brand mention campaigns grow positive visibility rather than removing content. For reputation concerns, see our online reputation PR service.
How soon will I see new mentions?
Reclamation can produce results relatively quickly. New earned mentions usually build steadily over a campaign.
Get Your Brand Talked About in the Right Places
Let us audit your current mentions and plan a campaign. Request a quote or view pricing.