Broken Link Building Services
Find dead links on relevant websites and offer your content as a useful replacement, helping site owners fix their pages while earning editorial links.
What’s Included
- Research of broken links and dead resources in your niche
- Archive analysis of what the original page covered
- Matching to existing content or replacement content recommendations
- Quality and relevance checks on linking sites
- Personalized outreach and follow-ups
- Report of links earned and outreach status
Websites lose links all the time as pages are moved, deleted or companies shut down. Those broken links frustrate readers and leave site owners with outdated content. Broken link building turns that problem into an opportunity: you find a dead link on a relevant page, make sure you have content that serves the same purpose, and let the owner know about the broken link while suggesting your page as a replacement.
Because you are helping the site owner fix a real issue, this is one of the more welcome forms of outreach. We find broken links on relevant sites, analyze what the original page covered, match or recommend content on your site that replaces it, and handle personalized outreach. It takes research and patience, but the links earned are editorial.
What Is Broken Link Building?
Broken link building is an outreach tactic where you find broken outbound links on other websites and suggest your own relevant content as a replacement. The site owner fixes a dead link, and you earn an editorial backlink.
The most efficient version targets dead pages that had many backlinks: one defunct resource may have been linked from dozens of sites. Using tools like Ahrefs, we find those pages, see what they covered via archived copies, and pitch a suitable replacement to every site still linking to them.
Why Use Broken Link Building?
Helpful approach
You're solving a real problem for site owners, which improves response rates.
Editorial links
Owners choose to link to your content because it replaces a lost resource.
Scalable opportunities
One dead resource can have many linking sites to contact.
Relevant placements
Replacement links sit within content that already discusses your topic.
Content insight
Dead resources reveal content topics worth creating.
Clean link sources
Links come from established pages, not link-selling sites.
How It Works
A clear, managed workflow from brief to verified live placement.
Find dead resources
We search for broken pages in your niche that still attract links.
Match content
We map each dead resource to a suitable page on your site, or recommend one to create.
Reach out
We notify site owners about the broken link and suggest your replacement.
Report
You receive a list of earned links and outreach outcomes.
Broken Link Building vs Cold Link Requests
| Factor | Broken Link Building | Cold Link Requests |
|---|---|---|
| Value to site owner | Fixes a broken page | Little obvious benefit |
| Response rate | Typically better | Typically lower |
| Relevance | Built in | Varies |
| Research needed | Higher | Lower |
Who Is This For?
- Sites with comprehensive guides and evergreen resources
- Businesses willing to create replacement content
- Brands in established niches with older content ecosystems
- Agencies seeking white-hat link opportunities
What to Consider Before Buying Broken Link Building
- Success depends on having content that genuinely replaces what was lost.
- Some opportunities require creating new content, which adds time and effort.
- Response rates vary, and links can't be guaranteed.
- Broken link opportunities in casino, gambling, CBD, adult and crypto are limited, and YMYL topics like health and finance require especially credible replacement content.
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Frequently Asked Questions
How do you find broken links?
We use SEO tools to find dead pages in your niche that still have backlinks, and crawl relevant sites for broken outbound links.
Do I need to create new content?
Sometimes. If your existing pages don't replace the dead resource well, we'll recommend what to create.
Is broken link building white hat?
Yes. It's an outreach method that helps site owners fix errors, and they decide editorially whether to link to you.
How many links will I get?
It varies with your niche, content and the number of opportunities. We report outcomes transparently rather than promising a set number.
How long does it take?
Research and outreach typically take several weeks, and responses come in gradually.
Turn Dead Links Into New Opportunities
We'll find broken links in your niche and pitch your content. Request a quote or view pricing.