Turn important company news into professional media visibility.
Distribute a clear, newsworthy announcement through a structured PR workflow built for startups, businesses, agencies, eCommerce brands and established companies.
From announcement to documented distribution.
AuthorityLinks separates preparation, review, distribution and reporting so the campaign is easy to understand from start to finish.
Prepare the story
Provide the announcement, company details, destination URL and key facts.
Review & refine
Check the headline, facts, brand references, links and call to action.
Distribute
The approved release enters the selected distribution workflow.
Receive the report
Review available publication information and campaign delivery details.
Choose the right press release package.
Three one-time campaign options with different distribution scope and reporting depth.
Essential Distribution
A practical starting point for one legitimate business announcement and essential distribution.
- 1 press release distribution
- Up to 500 words
- Professional formatting
- Brand + destination URL
- Standard publisher distribution
- Distribution completion report
Expanded Distribution
A stronger option for product launches, partnerships, milestones and business news.
- 1 press release distribution
- Up to 800 words
- Enhanced formatting & review
- Brand + destination URLs
- Expanded publisher distribution
- Detailed placement report
- Campaign support
Premium PR Distribution
The highest campaign level for major announcements requiring broader distribution and deeper reporting.
- 1 premium press release distribution
- Up to 1,000 words
- Priority content review
- Brand + destination URLs
- Premium publisher distribution
- Expanded placement reporting
- Campaign coordination
- Post-distribution support
Publisher availability, placement counts, audience estimates and indexing/pickup vary by campaign, publisher and package. No specific search ranking or traffic result is guaranteed.
Press release distribution that supports the whole campaign.
Press release distribution is the process of taking a structured company announcement and delivering it through selected news, media and content distribution channels. Instead of publishing a release only on your own website, distribution can give the story additional opportunities to be discovered by readers, customers, partners and media audiences.
A professional campaign starts with the story. The strongest announcements explain what happened, why it matters and who should care. They are specific, factual and useful rather than being written as exaggerated sales copy.
Why distribution quality matters
Distribution is not simply a numbers game. A large list of websites does not automatically mean that every publication is relevant. Good planning considers the subject of the announcement, audience, geography, industry, publication environment and the type of visibility you want.
Brand discovery
Create more opportunities for a legitimate announcement to be discovered outside your own website.
Branded search coverage
Build additional references around your company, product, event or milestone.
Digital PR support
Use the announcement as a structured starting point for media outreach and communications.
Launch communication
Present important launches and company updates in a recognizable news format.
Reusable content
Repurpose approved news for website updates, social posts and newsletters.
Campaign documentation
Keep a clear record of available publication and delivery information.
What can you announce?
Common examples include product launches, new services, partnerships, acquisitions, funding announcements, research findings, awards, events, executive appointments, expansion, community initiatives and meaningful business milestones. The key is newsworthiness: communicate an actual development rather than simply repeating sales copy.
Press release distribution and SEO
A distributed release can support digital PR and branded visibility by creating discoverable references around a company, product or announcement. It can also provide material for wider content promotion and media outreach.
It should not be treated as a guaranteed ranking shortcut. Search performance depends on content quality, relevance, competition, website health, authority and many other signals. Link treatment varies by publisher and distribution channel, so links should be used naturally and according to applicable publishing and search-engine policies.
How to write a stronger press release
- Lead with the actual news. State what happened clearly.
- Make the headline specific. Let readers understand the announcement quickly.
- Add supporting facts. Include dates, locations, figures or useful context.
- Use credible quotes. Quotes should add information or perspective.
- Keep brand references natural. Explain the company without turning the release into an advertisement.
- Use a useful destination URL. Send interested readers to the most relevant page.
- Proofread before approval. Check names, dates, URLs, claims and formatting.
Who can use press release distribution?
Launches, funding, partnerships and milestones.
Product launches, collections and company news.
Features, integrations, research and launches.
Openings, events, awards and expansion.
Structured client PR workflows and reporting.
Major launches, milestones and corporate news.
Press release distribution vs. guest posting
Guest posting and press release distribution serve different purposes. A guest post is normally an editorial article created for a particular publisher and audience. A press release is a news announcement built around a specific development or event. They can complement each other, but the formats should remain distinct.
What should you receive after distribution?
A completed campaign should be documented clearly. Depending on the package and participating publishers, reporting may include publication URLs, distribution details, campaign status, placement information and other available delivery data.
Best practices for sustainable digital PR
- Distribute announcements containing genuine news.
- Write for readers and media audiences before thinking about links.
- Use accurate claims that can be supported.
- Choose channels that fit the announcement.
- Avoid keyword stuffing and unnatural anchor text.
- Do not assume every distributed copy will generate referral traffic.
- Measure meaningful outcomes, not only publication counts.
- Use PR as one part of a broader content and digital marketing strategy.
Have a newsworthy announcement?
Choose the package that matches your story and build your campaign around clear facts, useful information and professional reporting.
Compare Packages →