Press Release Writing Services
Clear, news-first press releases written to journalist expectations, with strong headlines, quotable statements and the facts reporters need to cover your story.
What’s Included
- Briefing questionnaire or call to gather facts
- Headline and optional subheadline
- Dateline and inverted-pyramid body copy
- One or two spokesperson quotes for approval
- Company boilerplate (new or refined)
- Media contact section
- Revision round based on your feedback
Journalists receive a large volume of press releases, and most are skimmed for a few seconds. A release that buries the news under marketing language, lacks key facts or reads like an advert is usually ignored. Good press release writing does the opposite: it states the news immediately, explains why it matters, and gives reporters credible quotes and details they can use.
Our writers produce press releases in an inverted-pyramid structure, using familiar newsroom conventions and US English by default, with UK and other variants on request. We work from your information, ask the questions a journalist would ask, and flag claims that need evidence. The result is ready for distribution, direct outreach or your own newsroom page.
What Makes a Good Press Release?
A good press release presents genuine news in the first one or two sentences, answers who, what, when, where and why, and supports it with accurate facts and credible quotes.
Beyond the basics, strong releases have a specific, factual headline, a clear dateline, a short body without hype, a boilerplate describing the company and media contact details. They avoid unverifiable superlatives, which journalists distrust and which can raise legal or compliance concerns in regulated sectors.
Why Use a Professional Press Release Writer?
News-first framing
We identify the real story and lead with it, so journalists see the value immediately.
Journalist-friendly format
Familiar structure, dateline, boilerplate and contact details make your release easy to use.
Usable quotes
We draft quotes that add insight rather than generic praise, for your approval.
Claim checking
We flag statements that need data or sources, reducing credibility and compliance risks.
Search-aware headlines
Headlines are written for clarity first, with relevant terms where they fit naturally.
Reusable copy
Your release doubles as a newsroom post, pitch basis and partner announcement.
How It Works
A clear, managed workflow from brief to verified live placement.
Brief
You share the announcement, background, spokesperson and any data or assets.
Find the angle
We identify the strongest news hook and confirm it with you.
Draft
We write the release, including quotes and boilerplate, and flag any claims needing support.
Refine and deliver
After your feedback, you receive the final release, ready for distribution or outreach.
Press Release vs Blog Announcement
| Factor | Press Release | Blog Announcement |
|---|---|---|
| Audience | Journalists and media | Customers and followers |
| Tone | Factual, third person | Conversational, brand voice |
| Structure | Inverted pyramid, boilerplate | Flexible |
| Primary use | Distribution and outreach | Owned channels |
Who Is This For?
- Companies announcing funding, hires, partnerships or launches
- Startups without an in-house communications team
- Marketing teams that need fast, professional PR copy
- Agencies outsourcing release writing for clients
What to Consider Before Ordering a Press Release
- A well-written release cannot create news value that is not there. Some announcements suit a blog post better.
- Quotes must reflect your spokesperson's genuine position and require their approval.
- Claims about performance, health, finance or returns need evidence and may be subject to advertising and securities rules.
- Writing alone does not produce coverage. Distribution and outreach are separate steps with variable results.
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Frequently Asked Questions
How long should a press release be?
Many effective releases are roughly 400 to 600 words. The priority is getting the news across quickly, not hitting a word count.
Do you write the quotes?
We draft quotes based on your input, and your spokesperson reviews and approves them before release.
Can you write releases for non-US markets?
Yes. We write in US English by default and can adapt for UK and other English-speaking markets. For other languages, ask about our international PR options.
Will you include keywords for SEO?
We use relevant terms where they read naturally, but the release is written for journalists first. Keyword stuffing harms credibility.
Can I distribute the release myself?
Yes. You own the final copy and can use it however you like, or we can handle distribution for you.
Turn Your News Into a Release Journalists Read
Share your announcement and we will craft a news-ready press release. Request a quote or view pricing.