Media Outreach Services
Targeted pitching to the publications, editors, newsletters and podcasts your audience follows, with every pitch tailored and every response reported.
What’s Included
- Media landscape research for your industry
- Targeted outlet list across publications, newsletters and podcasts
- Story and format matching for each outlet
- Personalised pitch writing
- Professional follow-up within reasonable limits
- Coordination of interviews or content requests
- Outreach log and coverage report
Media outreach is the work of getting your story in front of the outlets that matter to your audience. That includes national and trade publications, but also industry newsletters, podcasts, YouTube channels and specialist websites, many of which have loyal audiences and are open to expert guests, data and genuinely useful stories.
Our approach is targeted rather than mass-mailed. We research which outlets cover your topic, what formats they use and who decides what runs, then tailor each pitch to that outlet. Outlets choose what they publish, so we cannot guarantee coverage, but careful targeting and relevant pitches give your story a fair hearing, and we log every response.
What Is Media Outreach?
Media outreach is the process of identifying relevant media outlets and pitching them stories, experts, data or content that fits their audience, with the aim of earning coverage or features.
It is broader than journalist outreach. Media outreach works at the publication level and covers editors, producers, newsletter writers and podcast hosts, choosing the best channel for each story. Journalist outreach focuses on building relationships with individual reporters on specific beats.
Why Invest in Media Outreach?
Reach beyond news
Podcasts, newsletters and specialist sites can reach your exact audience.
Earned credibility
Features chosen by independent outlets carry more trust than paid placements.
Expert positioning
Guest appearances and commentary build your spokespeople's profile.
Relevant backlinks
Online features often include links to your site or resources.
Format flexibility
We match stories to articles, interviews, guest slots or data features.
Transparent activity
You see who was pitched, how they responded and what resulted.
How It Works
A clear, managed workflow from brief to verified live placement.
Research
We map outlets your audience reads, listens to and trusts.
Shape the pitch
We tailor your story, expert or data to each outlet's format and audience.
Pitch and follow up
We contact decision-makers and follow up respectfully.
Coordinate and report
We help deliver what outlets request and report all responses and coverage.
Media Outreach vs Journalist Outreach
| Factor | Media Outreach | Journalist Outreach |
|---|---|---|
| Focus | Outlets and formats | Individual reporters |
| Channels | Publications, podcasts, newsletters | News and trade journalists |
| Typical goal | Features, guest spots, coverage | News stories and quotes |
| Best for | Broad audience reach | News-driven stories |
Who Is This For?
- Founders and experts building a public profile
- B2B brands targeting trade publications and newsletters
- Consumer brands seeking features and reviews
- Companies with data or research to share
What to Consider Before Media Outreach
- Coverage is never guaranteed. Outlets decide what they feature, and response rates vary.
- Some outlets charge for features. We tell you if an opportunity is paid so you can decide.
- Outreach needs real substance, such as expertise, data or a story. Pure promotion rarely gets coverage.
- Regulated industries face stricter outlet policies, and claims must comply with advertising and disclosure laws.
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Frequently Asked Questions
What kinds of outlets do you pitch?
Publications, trade media, newsletters, podcasts and specialist websites relevant to your audience. We choose based on fit, not just size.
How many outlets will you contact?
It depends on your niche and story. We prioritise well-matched outlets over volume, because mass pitching harms response rates and reputation.
Do you guarantee features or interviews?
No. Outlets make independent decisions. We commit to quality targeting, tailored pitching and transparent reporting.
Will features include links?
Many online features include links, but not all. We report both linked and unlinked mentions.
Can you prepare my spokesperson?
We can provide talking points and background on each outlet to help your spokesperson prepare for interviews.
Get Your Story to the Right Outlets
Tell us your story and audience, and we will plan targeted outreach. Request a quote or view pricing.